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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | digital marketing strategy | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 7, 2014 10:08 AM

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

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