digital marketing strategy
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WhatsApp is one of the best messaging clients around, and it just got better. Apart from supporting all mobile platforms, WhatsApp has now launched a web-based client, so you can finally use WhatsApp on your PC and sync with your phone. "Our web client is simply an extension of your phone: the web browser mirrors…
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic
For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities.
The Secure Messaging Scorecard scores the different communication apps on seven dimensions:
ChatSecure is a free iOS and Android app that “uses well-known open source cryptographic libraries” such as XMPP, OTR, and Tor to ensure your messages remain private.
Where is that post I shared on Facebook?! Sound familiar? You want to show something you posted to someone in person and can't seem to find it anywhere. Or maybe there was something a friend posted, or something you liked or commented on. No matter what it is and why you need to find it, this…
QSearch is an app that very quickly pulls any posts on your Timeline pertaining to your search results. You can then filter them by status, photo or link. This displays not only your own posts, but any posts from your friends as well.
As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.
“Creating content that’s highly shareable should be your top objective,”
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
% of Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
Web marketers operate in a world where Google:
How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola.
The next finding was even more interesting. We asked these brands what type of agency they were likely to select for content creation: an ad agency, PR agency, social media agency, or one of the much smaller breed of storytelling agency (e.g., Story Worldwide) when they did outsource.
Once again, a result was universal. While responses were divided more or less equally among the shops they would consider, some 95 percent of these executives said social media shops would not be considered candidates. “Too boutique-y” “too trendy” were the top reasons provided.
There’s no shortage of agencies of all stripes that are eager to get your content business. In addition to the aforementioned flavors, there are also the custom content divisions at established publishing brands, as well as more channel-specific tactical expertise from any number of companies that formerly branded themselves as email or search engine marketing providers, but are now in the content marketing business. Finally, of course, there’s no shortage of smaller, more local content marketing agencies.
Emoticons and emojis aren't just for teenagers and texting. A variety of scientific studies show they can have big communication benefits for all.
If you ever wish you could reach out and talk to your followers and fans face-to-face, here’s some good news: An emoticon might be the next best thing!
Reasons for Content Marketing
A simple,10-step recipe for a winning email marketing push. Bon appetit.
Lucky for you, the folks at Mailify have cooked up a simple, step-by-step recipe for killing it at email marketing,
If you still think of LinkedIn as an online resume for job seekers, it’s time to get real and gain the competitive edge offered by this unparalleled branding resource. LinkedIn is one of your company’s most powerful tools for building relationships with key stakeholders while amplifying and reinforcing your brand message. Its value increases exponentially when you get ALL your employees using LinkedIn to build their personal brands in support of your corporate mission.
Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.
During the “Forrester Research: The Mobile Mind Shift: Closing the Capability Gap” session, the most daunting challenge presented was that many marketers have approached mobile in the same fashion as they would a PC, by shrinking Web experiences onto a smaller screen. Although this tactic is not necessarily wrong, mobile strategies need to be retooled because there is a fundamental difference between the way consumers interact with smartphones and tablets compared to their PCs.
“Mobile is not a PC, okay, they’re not a PC. With that said, 62 percent of companies still treat mobile as a slimmed down version of what they design for a PC,” said Julie Ask, vice president and principal analyst at Forrester Research....
The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles.
But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, i.e., a paycheck. When that’s the case, the core content marketing mantras, things like “this piece of content should address a problem or help the reader out,” seem to fly out the proverbial window.
Articles are mostly used as filler and that’s the reason the ROI of content marketing is often much less than expected.
Want a solid ROI for your content marketing efforts and ultimately be able to use your content to improve your conversion rates?
In this article, I will be talking about what needs to change for that to happen and how to effect those changes.
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Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.
The list of tools in this article will break you out of your keyword rut, making it easier to identify and plan lists of keywords to research.