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6 Ways Customer-Generated Stories Can Double Your Return

6 Ways Customer-Generated Stories Can Double Your Return | digital marketing strategy | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.

Via Karen Dietz
malek's insight:

Re zooming on customer is the secret of success. 

@Karen Dietz picked real life drama in a sensible way to pitch storytelling, very clever.......

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Karen Dietz's curator insight, June 30, 2:30 PM

Social Media Examiner (SME) has done it again with a fab post on how to get into user-generated content. That's geek speak for stories customers generate themselves about your product or service.


And truly, that's what we all want. Pushing your messages to the marketplace is so yesterday. One of your hottest leverage points in business storytelling is having customers share their stories. That's where the gold is in building loyalty, trust, and raving fans.


But how do you really do that? Well, that's what this article is all about. The author, Louise Julig, gives us a solid example of Medtronic doing just that (it's great to learn from others efforts). She also shares tips as we follow along about how Medtronic sets up and stimulates customer stories, plus also converses with customers using different social media platforms.


It's a meaty article that will give you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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