digital marketing...
133.5K views | +60 today
Rescooped by malek from SocialMoMojo Web
onto digital marketing strategy!

The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | digital marketing strategy |
Brands use social for storytelling 88 percent of the time.

Via Jessica Kelly
malek's insight:

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

Jessica Kelly's curator insight, June 6, 12:22 PM

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

massimo scalzo's curator insight, June 7, 1:00 AM

No bulleted list, just storytelling.....

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek