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The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Jessica Kelly
malek's insight:

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

more...
Jessica Kelly's curator insight, June 6, 12:22 PM

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

massimo scalzo's curator insight, June 7, 1:00 AM

No bulleted list, just storytelling.....

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