digital marketing strategy
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How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | digital marketing strategy |
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.

Via Christina Guenther
malek's insight:

The content marketing figures caught my attention

  • The digital marketing industry is $118B/year
  • Content marketing industry is on a meteoric rise (9.2% growth last year).
  • B2Bs spend a whopping 30% of their marketing budget on content marketing.
Christina Guenther's curator insight, April 24, 2014 12:01 AM

The first half of this article does a good job recognizing the need for content marketing. However, your content marketing strategy should include both creating and curating. This is where Lean Content marketing comes in. Don't waste time creating content that already exists. Curating relevant content and providing your insight is how you can save time and money while staying visible online. 

It makes so much sense!

Emmanuel 'Manny' Gigante's curator insight, April 24, 2014 12:20 PM

#scrappy Marketing

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