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According to Google, popularity & authority aren't one in the same

According to Google, popularity & authority aren't one in the same | digital marketing strategy | Scoop.it

...A user asked Cutts how algorithms parse the differences between popularity (high pageview totals) and actual subject matter authority. The question was framed in the context of social media: If social signals affect search algorithms, does Google trust the traffic coming from Facebook or Twitter as an indicator of expertise?


The video response was, while it’s a work in progress, search crawlers are getting better at assessing credibility. One of the ways they do this is the old reliable method – links. However, they don’t bestwo authority in a vacuum. Basically,  a website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.

A website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.


This is a call for subject-matter consistency. If a business reliably provides resources and valuable information about a certain topic, it will accumulate inbound links that contribute to page authority....


Via Jeff Domansky
malek's insight:

Why popularity is not coupled with authority... an inherent question

more...
Jeff Domansky's curator insight, April 12, 2014 11:28 PM

What's the difference between popularity and authority? SEO.

PhotoFunMasti's comment, April 13, 2014 2:49 AM
:) fine
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