digital marketing...
Follow
Find
142.0K views | +4 today
 
Rescooped by malek from Stories - an experience for your audience -
onto digital marketing strategy
Scoop.it!

5 Lessons for Storytelling in the Age of Social Media (with images, tweets) · michaschmidtke

From Greek Poets to Social Media Storytellers - those who knew how to translate the power of storytelling into the media of their time always have been able to inspire people to take action.

Via Hans Heesterbeek
malek's insight:

A professionally curated article, with handpicked examples for each lesson. Ignore at your peril!

Lesson 1: Know the roots. Act like an Ancient Greek PoetLesson 2: Content Marketing is King. Act like a Publisher  Lesson 3: Act like a Transmedia Producer on a Multiplatform ScaleLesson 4: Take the Next Level. Act like a Game Architect
Lesson 5: Real-Time Storytelling: Act like a Social TV producer
more...
No comment yet.
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek