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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | digital marketing strategy | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?


Via Guillaume Decugis
malek's insight:

Algorithm + human =Successful curation

more...
Marc Kneepkens's curator insight, April 8, 9:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 6:12 PM

Humans...who knew :). Marty

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