There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable.
Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase)
“more than influence isn’t it the ROI that’s really important?”
Increasing your Social ROI is vital and you should be asking:
- Are you converting leads?
- Are you increasing following?
- Is your engagement going up?
These are the questions you must be asking yourself if you are to run a success social marketing campaign.
Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions.