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How Ford Hijacked The Tonight Show Using Social Media

How Ford Hijacked The Tonight Show Using Social Media | digital marketing strategy | Scoop.it
With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national audience.
But in order to take advantage of that captive audience, brands need to move beyond just the social networks feed.
Case...
malek's insight:

"Marketing on-the-fly" is mushrooming and brands is no longer just social network feed.

Salvos launched by Ford is a case-in-point

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