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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | digital marketing strategy | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.

Via Martin (Marty) Smith
malek's insight:

Does Disruptive technology mean that management practice is completely different from existing theories?

more...
janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 2014 10:46 PM

www.aanve.com

 

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