digital marketing...
Follow
Find
142.5K views | +9 today
 
Rescooped by malek from Content Creation, Curation, Management
onto digital marketing strategy
Scoop.it!

Ten Steps to a Butt-Kicking Content Creation Strategy

Ten Steps to a Butt-Kicking Content Creation Strategy | digital marketing strategy | Scoop.it

The mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.


Via Stefano Principato, massimo facchinetti
more...
Stefano Principato's curator insight, March 5, 2014 6:06 PM

In short, random, poorly written content fails as a marketing plan. Serious businesses need an awesome content creation strategy. Follow these 10 steps, and make it happen.

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek