digital marketing...
Follow
Find
129.6K views | +12 today
 
Rescooped by malek from AtDotCom Social media
onto digital marketing strategy
Scoop.it!

The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | digital marketing strategy | Scoop.it
A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.

Via Stefano Principato, John van den Brink
more...
Stefano Principato's curator insight, March 5, 7:50 AM

The role and purpose of content marketing has shifted based on lessons learned from traditional “push” marketing, allowing organizations to connect on a more meaningful level with useful, relevant content. Therefore, a key component of content marketing is understanding what the audience is looking for and when to meet their needs and expectations.

Olivier Milo's curator insight, March 5, 8:09 AM

Great collection of views !

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek