Rescooped by malek from Just Story It! Biz Storytelling onto digital marketing strategy Scoop.it! Bored + distracted: audio stories are just not cutting it From www.fastcodesign.com - February 13, 2014 4:22 PM Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it. Via Karen Dietz more... Karen Dietz's curator insight, February 13, 2014 11:50 AM Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.Enjoy digging into this research and learning more about how to better leverage the power of storytelling.This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Miriam Gilbert's curator insight, February 14, 2014 9:54 AM Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!