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Content Curation In the Content Marketing Mix - Heidi Cohen

Content Curation In the Content Marketing Mix - Heidi Cohen | digital marketing strategy | Scoop.it

In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.


Content marketing in 2014 requires a content curation component and related strategy. Why? Because despite increased content marketing budgets, content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB.


According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.Prospects are 70% of the way through their buying decision before they contact your firm, according to Google...


Via Jeff Domansky
malek's insight:

Another indicator of the ever-growing popularity of content curation.

The post includes some of the best practice guidelines.

more...
Jeff Domansky's curator insight, February 12, 9:57 AM

Heidi Cohen shares actionable tips to help you use curation and content marketing to reach consumers on their new buying path.

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