In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.
Content marketing in 2014 requires a content curation component and related strategy. Why? Because despite increased content marketing budgets, content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.Prospects are 70% of the way through their buying decision before they contact your firm, according to Google...
Via Jeff Domansky