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5 Brand Marketing Efforts That Took Newsjacking to the Next Level

5 Brand Marketing Efforts That Took Newsjacking to the Next Level | digital marketing strategy | Scoop.it
Newsjacking allows brand marketing efforts to get in on news or an event as it's happening. It's a tricky and delicate thing, but when businesses learn to effectively navigate Twitter and other rea...
malek's insight:

What we learned at the Superbowl night:

Newsjacking starts with preparation of a wealth of material, plain, funny and creatively relevent relevant. When there no clear link between event and brand, you come with one. Keep your social media efforts balanced, it could well backfire. Doing ir tight, you may end up viral or even a meme, much more than you bargained for.

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