digital marketing...
Follow
Find
129.7K views | +62 today
 
Rescooped by malek from Marketing Revolution
onto digital marketing strategy
Scoop.it!

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | digital marketing strategy | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  


Via Martin (Marty) Smith
more...
Joachim Scholz, PhD's comment, January 17, 7:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek