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5 Best Marketing Books That You Should Read - The Muse: Consider this your summer reading list.
If you’re fascinated with what makes us humans tick, you’ll love "All Marketers Are Liars" by Seth Godin
Peer-to-peer lenders can help lower interest rates, increase returns, and expand financial opportunities.
P2P lenders solve the banking model's inefficiencies by developing online marketplaces that use complex algorithms to match borrowers with investors
The CMO's job is getting broader -- fluency with social data means CMOs are well equipped to advise core business operations beyond marketing -- like product development, customer service, HR, and finance.
It is estimated that over 250,000 new consumer tech products launch every year, and 95 percent of them result in failure (remember 3D TVs? No? No one else does either). The social CMO can help ensure success from the early days of product development, through to the big launch, and well beyond a product’s settlement in the mainstream.
The emerging capability of networked devices to sense and interact with each other and their environments, also known as the Internet of Things (IoT), is bringing undeniable changes. According to a report by Gartner, between 2015 and 2020, the IoT devices will increase, globally, from nearly 5...
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.
12 founders from YEC about their favoritetools for automating aspects of their content marketing, and why they would recommend others test them out.
Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content.
Content is vital for the top of the funnel and is an excellent opportunity for you to generate brand awareness.
Going on a cruise was once the pastime of married couples enjoying their retirement. But operators say more and more young and single travellers are opting for a holiday at sea.
Dating apps like Tinder promote trips to find your perfect half.
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.
First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’
The domain name suffix is known as a generic top-level domain (gTLD) and it describes the type of organization. However in the last few years, the lines have blurred somewhat between these categories
Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” The question was then addressed in the broadest possible manner. Is it goo
4 Reasons it's good. 4 reasons it's bad. Your call
The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....