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CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | digital marketing strategy | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 25, 2013 8:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


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Brian Bernstein's curator insight, November 26, 2013 6:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

Peg Corwin's curator insight, December 28, 2013 5:10 PM

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


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