digital marketing...
Follow
Find
127.4K views | +78 today
Rescooped by malek from Marketing Revolution
onto digital marketing strategy
Scoop.it!

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic]

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic] | digital marketing strategy | Scoop.it
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...

Via Martin (Marty) Smith
malek's insight:

humans account for only around 38 percent of total Internet traffic?!

Looks like wristlers in WWE.

more...
Martin (Marty) Smith's curator insight, December 18, 2013 1:39 AM

Fascinating and the robot-itization of the web has implications for website design and conversion. Here is how to make sure your website "appeals" to the good bots:

* QDF - Quality Deserves Freshness so build ways for your pages to change frequently.

* Avoid "Spider Traps" Where Bots Go In, But They Don't Come Out.

* Limit Links - good idea anyway, easier the crawl the better.

* Pay attention to your DIVs (feed the spider differently than the way the page appears to visitor, same content just different order and use "read more" inline teases to hide too many words).

* One inside baseball secret I picked up was get your website certified as accessible (for handicapped) can function as a way to check your code's Google acceptability.  Accessible certification is rigorous so if you pass that you are probably good to go with SEO. 

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek