digital marketing strategy
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The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...
content marketing can play a significant role in the growth of a new business, it's often easier said than done. There are any number of ways to promote a brand through custom-made content, but to get the best results, you need to use the right tools and optimize your approach..
six of the best content marketing tools that growth hackers can use to build their brand's fan base quickly and easily
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →
I fully agree with
Not sure about
If you haven't created your Halloween strategies yet, don't worry, we have five last-minute contest ideas you can implement today!
Since people are already searching and pinning Halloween recipes, why not create an opportunity for these pinners to win something from your brand for doing something they’re already doing?
An amazing collection,
Keynote and Haiku Deck are my favourites.
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…
the kind of post for bookmarks
Mobile makes web design game-like & collaborative. Learn how mobile impacts web design & shoppers & marketers share your favorite website pain story.
Shoppers, Web Designers & Marketers Share Your Story:
a novel idea for a chronic pain. Support group therapy on Curgami
Dispelling some email marketing 'best practices' In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the b. Marketing topic(s):Email communications strategy. Advice by Dave Chaffey.
looks like a puzzle for me. Kindly advise.
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social medi
I believe it's too early to jump the Youtube wagon. The absence of search capability on Facebook is a shortcoming
Apply these principles to a social referral program, can completely transfigure the recruitment process, and make it more effective than it previously was.
35% of all Dropbox users come from referrals (excludes sign ups from sharing files)
There are two tips in this video. They are very simple, yet powerful!
While #1 has already been implemented by a lot of channel owners, the second one is totally new to me. Have you tried it? And how has it worked for you?
Heuristic evaluation is a process, where evaluators, aka user experience specialists, go through the interface of a website, perform various tasks in order to identify usability issues that need to be fixed for a smoother user experience.
- Behavioral signals—especially clickthrough rate from search results—seem to be increasing in importance. Darren Shaw in particular noted Rand's IMEC Labs research, saying "I think factors like click through rate, driving directions, and "pogo sticking" are valuable quality signals that Google has cranked up the dial on."
The growth in Behavioural signal is noteworthy. (Click through and Pogo sticks).
While the shift in the purpose of software from "systems of record" to "systems of engagement" may be the most profound issue impacting HR technology today, additional disruptive trends include the following: -Mobile is everything - Mobile...
Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).
content on steroid for LinkedIn.
I like Biznology's 3 Tips to increase engagement so much I added a few:
1. Ask Questions, Respond to Answers
3. Test ‘Em
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
10. Test for Engagement with new KPIs
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?