digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.
Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.
Now is the perfect time to set the table for success. Here are four steps to master your content workflow:
A guide and infographic mapping out six foolproof, can't-miss strategies that real-life people have used to create top content for specific keywords.
If you’re going to have a page 1 result, you need to know what you’re up against. Once we get a good view of the frontier, we’ll know where to stake our claim, so to speak.
A full and in-depth analysis of 9 Successful Start-ups and how they made it to the top. What is interesting about the techniques they used in their Digital Marketing Strategies is ...
For starters, while it is absolutely commendable that they have no commercial anchor text, they also have no content rich related anchor text.
Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers i…
The team at Canva really understand social media and this is more important than you might think. Whilst you can use sophisticated tools like Photoshop or Pix.lr, the Canva team understand the challenges you face in social media and have designed the tool around your needs.
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.
Part of having lots of followers is knowing how to keep them.
PowToon is a brand new presentation tool that allows you to create animated presentations and cartoon style videos just by dragging and dropping.
All the animation tools you’ll ever need to immediately begin creating your own professional-looking animated explainer videos and animated presentations
We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.
As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.
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ome days your productivity is lacking and you rather be at home in bed.Everyone has gone through stages of productivity, some days are good and others not so good.
This period of anti-productivity can be caused by a number of things which are easily overcome. The trick is to start and keep going.
This infographic has ten tips you can do daily to improve your output.
Great Share by Mark Traphagen (@MarkTraphagen) of a post by Sean Cowen (@praguebooks) that reminds us there is no silver bullet in digital marketing, life or diets. There is no magic pill to make us skinny, rich and have 10M followers.
At lest no such pill unless your name is Oprah and she worked hard to get to a point where she can do less and make more (so even Oprah didn't find a silver bullet).
Beware the promisers because they don't know. One hard thing you learn fast in this crazy business of Internet marketing is no one knows nothing. Or the minute you think you know something it changes anyway so once again no one knows nothing.
Those who promise imply they know. They know NOT because to promise it to lie and feeding our inherent desire for a silver bullet is criminal. I'm about to speak with 100+ ecommerce teams at the FedEx Ecom Summit in Atlanta and I will be careful to share experience and promise NOTHING.
Because anyone who promises you something is trying to sell you a lie and so should be avoided if not harassed.
Like the argument, but for me politicians come first.
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?
Keith Lin, associate director, strategic & public affairs, Temasek International, shares three tips on how to sell content marketing strategy to the C-suite.
1. Identify the target audience to shape content
2. Build a community of content champions
3. Use ROI terms that make sense to the layman
Messaging apps are clearly the killer apps on mobile, but U.S. brands and retailers have not yet made themselves available via mobile chat. When you think about all the situations in which you have to call an airline, hotel, restaurant, insurance company, etc., the fact that you can't instead message these companies on your smartphone for updates, to place an order or make changes to a reservation is shocking....
Interactive is the new paradigm for mobile.
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
You can see an example of a hashtag used by hostgator in their tweet i.e #getrealcat.If you’re running a blog then you should have to learn the importance of hash-tags as they can bring massive traffic from social networking websites especially twitter to your blog. Its very easy to find the most trending hashtags for social media websites and I will tell you about top 5 websites which will greatly help you in finding the most popular hashtags....
Tagboard is my fav, especially after adding new metrics.
The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.
With its recent introduction of native video, Twitter is getting increasingly visual. The platform that was once famous for the sparseness of its 140-character posts is evolving into a multimedia powerhouse.
If you want your tweets to stand out, including images is a surefire way to boost engagement. While it's simple to share your own photos and video on the service, you might have trouble finding the right image to accompany links.
Take a look at free tool TwitShot, which helps you "spice up" your tweets with images. TwitShot extracts images from links and attaches them to your tweets, giving you a better shot at engagement.
Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word.
Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation.
Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...