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How I Built a Performant and Measurable Content Marketing Engine

How I Built a Performant and Measurable Content Marketing Engine | digital marketing strategy | Scoop.it

How  I’ve developed infrastructure, analyses and processes to help this blog grow from just a few visitors per month to nearly a hundred thousand today,

malek's insight:

the three most important conclusions

- Content marketing must be tied to path-of-business systems and processes;

- Daily experimentation and measurement are the best ways to systematically improve performance;

- Content syndicated as part of the effort must be high quality, genuine and relevant to the target audience.

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