digital marketing...
Follow
Find
137.0K views | +4 today
 
Rescooped by malek from Curation & The Future of Publishing
onto digital marketing strategy
Scoop.it!

What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | digital marketing strategy | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.


Via Guillaume Decugis
malek's insight:

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

more...
Guillaume Decugis's curator insight, October 29, 2013 11:11 PM
The big lesson here is that content curators is essential for content marketers.
Guillaume Decugis's curator insight, October 29, 2013 11:19 PM

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

Neil Ferree's curator insight, October 31, 2013 11:22 AM

This helps answer the question: Why is Social Marketing Important?

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek