digital marketing strategy
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Rescooped by malek from Just Story It! Biz Storytelling
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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | digital marketing strategy |
That's all the time you need to get to yes. Really.

Via Karen Dietz
malek's insight:

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

Karen Dietz's curator insight, October 29, 2013 4:40 PM

Raising funds for your business is hard. And as the story in this article shows, you need a way to wake up interest in your company and stand out from the crowd next time you are pitching investors.

How does this connect with storytelling? How you tell your biz story to investors is different than when you tell it for marketing or leadership purposes. In particular, you have to start your story differently and then tell it in a hybrid form that is a mix of a 'future' story and a 'what we stand for' story.

The most critical piece is the beginning. And the author of this article, Sam Horn, give us a fabulous way to get started. Before you give the setting, before you set the context, there is a set of questions to ask that engage the imagination and speak to the future.

Makes perfect sense to me. And I know you will gain lots from reading this post!

This review was written by Karen Dietz for her curated content on business storytelling 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check for more information and tools.

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