digital marketing...
142.5K views | +1 today
Rescooped by malek from Just Story It! Biz Storytelling
onto digital marketing strategy!

Back Stories! A Small Business Shows The Advantages of Offering Facility Tours

Back Stories! A Small Business Shows The Advantages of Offering Facility Tours | digital marketing strategy |
Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.

Via Karen Dietz
malek's insight:

Teach me, I know nothing

Show me, I learn everything

Karen Dietz's curator insight, October 11, 2013 10:15 PM

What a great article about how a brewery hit gold by offering tours of its facilities. This is a great way to tell a company's back story. What I like about what author Anita Campbell shares is the challenges they faced in telling their story and the successes they've had (sold out tours and a #2 national ranking + increases in revenue). 

What's a back story?? These are stories you share about the behind-the scenes of your business: how products are created, how employees serve customers, the inside scoop of sales calls, stories about your supply chain, and the like

But this doesn't have to apply only to manufacturing sites! With videos and SlideShare (just to name two tools), any business can share its back stories with the world.

So get busy. And I bet you start exerpiencing similar results as Allagash Brewing Company!

This review was written by Karen Dietz for the Just Story It curation on business storytelling at 

Maria Elena Leta's curator insight, October 13, 2013 1:57 PM

I'm a beerlover too and this is definitely the kind of marketing deserving a lot of claps.

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek