Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
Via Karen Dietz
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Eleanor Lutz has done some amazing design work with her company Tabletop Whale . She is kno...
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog f
so read on, get inspired, keep creative and start generating the awesome content needed to really get your brand noticed.
In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?
Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).
And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....
It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Digital marketing agency Sprout Social dug into the demographic data and pulled it all together in one handy infographic.
Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.
Snapchat is one of the most popular social media services right now, with users sharing more photos on the platform than both Facebook and Instagram. Because it has reached such a massive scale, it's more important than ever for users to be mindful of security while using the self-destructing photo app. The "Snappening" — 200,000 Images Leaked…
Avoid sharing anything that could ruin your life or embarrass you if it got leaked.
The ability to read a description of a scene and then picture it has always been uniquely human. Not anymore.
Image reconstruction from features can be a means of identifying the characteristics of features
Facebook is the single biggest driver of traffic among all social media platforms. Not by a little, but by a big margin. And secondly, we recently discovered a simple way to grow our Facebook traffic by 200%.
The very basics of what to do when making educational videos for flipping a class. Many thanks to Jaclyn Pessel @chempessel, Meghan Klement @klemistry and Cara Johnson @AHSAnatomy for volunteering to be in this video!
0:12 Turn off your phone
0:36 Silence extraneous noises
1:00 Post a “Do Not Disturb” sign
1:26 Make sure you are actually recording
1:41 Look at the camera
2:08 Think about the video background
2:30 Remain stationary
2:52 Use big text
3:44 DON’T USE ALL CAPS!
3:55 Use drop shadow
4:20 Video length
4:53 Speak at a normal pace
All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business br
In the search for quality content
Reaching your customers is more difficult today than ever before. With over a billion tweets sent every two days and millions of blog posts, articles, videos and other content added to the web every day, cutting through the noise requires patience, hard work – and great content.
Marketers can use Twitter analytics to create smarter content that will reach their audience when, where, and how they want it. Here’s how.
We live a video revolution, and as yet it shows no signs of slowing. Find out what video apps are most effective for creating your own content.
Vine reached an impressive 1.5 billion (yes, billion) ‘loops’ or plays every day – when multiplying this across a year that’s over half a trillion loops per annum.
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
The mobile marketing landscape is complex, but by using a solid strategy and ensuring that your brand’s materials are compatible with the latest technologies, you can make certain that you maintain a competitive advantage.
A picture is worth a thousand words. When it comes to capturing your audience’s attention, take full advantage of every chance to convey your message.
company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement.
You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems thatsocial media strategies now consider visuals as required elements.As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
According to one of the 375 mobile developers surveyed for the report, mobile marketing automation will reach its potential when it ceases to exist as a separate functionality.
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)