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Rescooped by malek from Transmedia: Storytelling for the Digital Age
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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | digital marketing strategy | Scoop.it

Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow.


Via The Digital Rocking Chair
malek's insight:

Transmedia storytelling is trying to cover all content bases to enhance the consumer experience. It's a good example, but still early to judge the concept, need more examples.

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

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