AN AMBITIOUS NEW VIDEO GAME COULD MEAN THE END OF DISNEY’S DIGITAL STRUGGLES. HERE’S HOW IT CAME TO BE--AND WHY IT ALMOST DIDN’T.
Via The Digital Rocking Chair
digital marketing strategy
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Voicemail is either our best friend or worst enemy (or possibly a little bit of both). Is it a convenience in sales and critical in our selling skills — or just one more layer sabotaging our sales success as we try to reach clients and prospects? My suggestion is that instead of lamenting about how...
3. Avoid asking the person to call you back at a certain time. This provides them with an excuse not to call you.
Social media and email marketing are two of the most popular online marketing techniques. They are very different, but that should not stop you from using them together to get more out of both.…
Retargeting brightens when you make use of your email subscribers.
Whether you’re new to the table or looking to raise the stakes, these five steps will get you the best hand for your content wager
Browsers often use their time online to find answers to questions they already have, so prepare your content with these potential inklings in mind to have the answers they’ll be looking for.
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups.
Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.
So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":
* Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers.
The saying of, "it's not what you know, but who you know" has never been more accurate thanks to digital communications. Here's how to master it online.
Get yourself out in the world and make connections to improve your career choices. You never know who will be reading your online profiles.
Here is a helpful list of 5 Google AdWords tips to help your small business navigate the holiday season. Online shoppers never sleep!
1. Stay in the Know.
5. Stand out in the crowd.
Audio plays a key role in enhancing the effectiveness of eLearning courses. It reduces the cognitive load on the learner and ensures better learning. But, how can you make sure that the audio you use in your eLearning course is first-rate? Well, efficient editing goes a long way in producing excellent audio.
There are a number of tools available in the market that can be used to edit audio. These audio editors have lot of features that can be used to apply different types of audio effects to our online courses. We can convert the audio file into different formats based on our requirements. Let us now look at a few popular audio editing tools.
Add these new tricks to your business's social media marketing toolkit Target audience: Small businesses, marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, educators, Web publishers. Post by Megan Totka ChamberofCo...
While it’s often difficult to keep track of Facebook updates, 2015 may actually be an exciting bonus for marketing specialists -
Once upon a time, all you needed was content and some links for SEO. My friends, search engine optimization (SEO) has changed to become faster, smarter, and more mobile-friendly than it once was.Of course that is great for those searching but what about for those businesses, bloggers and authorities that want to get found online? Not to worry, I’m going to help you.3 Less-Known Factors that Affect Your Search Engine Rankings1. The Location of Your Website’s ServerIf you have a dedicated server for your web-host then you should know exactly where your server is and have a web devel
Increasing your brand's visibility on Facebook won't get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans' radar — begin with targeting their news ...
Facebook rewards certain kind of status updates — video, photo albums, Facebook Places check-ins — over others, like plain-text postings.
Discover eight elements you could personalize to receive the benefits of creating content that adapts to the right person at the right time.
All you need to know about Hooks, Bullets and Landing page offers
Failed Customer Experiences Are Destroying Your Marketing by Douglas Karr on Marketing Technology
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business.
Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels.
Yikes… in a connected world, customer experience failures are impacting your marketing efforts. Bad news travels fast and these incidents could overshadow any good strategies you’re deploying online.
Email marketing is a huge topic (hence my epic course about it). Growing
your list, getting subscribers, making them feel awesome and then figuring
out how to sell your own stuff to them - it’s taken me years of trial and
error and experimentation to get it all down.
The good news is that there are so many awesome little ways that you can
begin growing your email list, starting today.
You don’t have to create a huge opt-in freebie, or an email course, or
write a million guest posts just
This is what you need to think about before choosing a tool:
How are you creating content today?
If you think you’re creating a lot of content today then, it’s going to triple when you implement an automation tool. Do you have the resources in-house to create content for emails, blogs, landing pages, ebooks, whitepapers and other types of thought-leadership pieces? If you’re going to utilize email to nurture and convert potential customers as well as existing customers you’ll need relevant, high-quality content. Really think about this, because content is core to whatever platform you choose. Outsourcing certain pieces can help, but you need a plan on what your team is going to execute in-house. It’s not just about programming within the platform, content creation is the most important part of what you’ll be doing.
What are you doing today?
Take an inventory of all of your existing and wish-list marketing efforts across all channels. Dissect each channel and map out what can be automated and conduct a cost-benefit analysis on each effort. There’s no shortcut here. Use excel, roll up your sleeves and get everyone on the team involved. This seems overwhelming, but it’s a great foundation for your next step.
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li. So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post.
Xbox is by far the most engaging brand on YouTube, but fashion brands come in second by creating surprising content that resonates with their audiences.
the key to engaging YouTube audiences is to create surprising content with a distinctive personality
You have probably all heard about cold calling in connection to sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they actually have to do cold calling.
Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know....