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How A Video Game Called Infinity United The Disney-Pixar Universe

How A Video Game Called Infinity United The Disney-Pixar Universe | digital marketing strategy | Scoop.it

AN AMBITIOUS NEW VIDEO GAME COULD MEAN THE END OF DISNEY’S DIGITAL STRUGGLES. HERE’S HOW IT CAME TO BE--AND WHY IT ALMOST DIDN’T.


Via The Digital Rocking Chair
malek's insight:

When you knock logic away, you're now free to go back to your childhood with your toys. Disney is creating a consumer new experience

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The Digital Rocking Chair's curator insight, August 18, 2013 9:46 PM


Sarah Kessler:  "An ambitious new video game could mean the end of Disney's digital struggles. Here's how it came to be--and why it almost didn't" ...

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