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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | digital marketing strategy | Scoop.it

"Research group Latitude has been looking at the way that the Web and digital evolution has, and will, change the way people tell stories in the future, focusing specifically on how people want technology to play a part."


Via The Digital Rocking Chair, massimo facchinetti
malek's insight:

Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.

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The Digital Rocking Chair's curator insight, August 9, 2013 2:35 AM

Ben Woods:  "Research group Latitude has been looking at the way that the Web and digital evolution has, and will, change the way people tell stories in the future, focusing specifically on how people want technology to play a part."

Lindsay Wilson's curator insight, August 15, 2013 1:10 PM

How would you feel to listen to stories that interact with the GPS of your smartphone/tablet/computer to include appropriate sound cues and character introductions?

Sandrine Delage (Borgé)'s curator insight, August 17, 2013 2:00 AM

Bonjour,

 

L'article montre ici comment aller plus loin dans l'interaction et c'est sans doute un modèle inspirant pour l'engagement de followers sur les réseaux sociaux.

Tous les ingrédients sont présents : des personnages et une histoire qui nous accrochent et qui nous rappellent l'enfance qui n'est pas si loin, un dispositif d'interaction simple par le mobile, une prise en compte rapide du retour des utilisateurs.

Recette qui semble gagnante mais qui demande un contenu de valeur, une stratégie sans faille de l'organisation qui accompagne l'opération. Pas si simple !

 

Bonne semaine,

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