digital marketing strategy
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Curated by malek
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
|Suggested by Gernot Beinl|
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.
Probably will work for influencers as they have already an established authority
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
Website SEO scores depend on many factors, such as on-page elements, inbound links and social relevance. Here are 10 SEO tools to give your site an edge.
a list of useful SEO tools that every webmaster should have in order to define the obstacles and overcome them.
Want more clicks on your CTA button. Stop resorting to plain vanilla tactics. These 6 optimisation tips will give you dramatic results.
All is not lost if your prospects don’t take action the first time they go through your sales funnel.
Here's a list of 6 techniques that might do the job.
Fred Wilson said, “The FUTURE IS IN EARNED MEDIA, not Paid, and Social Media is all about EARNED MEDIA.”
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.
Brand advocates blend the strengths of a connector and a maven,
When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.
This comes with 3 main challenges:
Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets.
Learn which parts of your website impact users the most in this infographic from Red Website Design.
The more a visitor enjoys a website the more likely they are to share it via social media or on their own site. Plus, the more a website gets shared or linked to, the higher it will appear in search results (in theory).
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.
Bigger is not better. Focussed is better. There is always some value that you can add. Where there is a will to create value, there are many ways, and not all require you to be a large corporation willing to make million dollar investments.
|Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)|
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms.
Here's a compilation of infographics out there to help with content creation efforts and maximize results...
|Rescooped by malek from Exposing Corruption, Injustices, & The Good, the Bad & the Ugly|
The question remains:
Is Twitter a social network?
The results say no, so it's massively important as a source of time suckage.
subscribers are most engaged with their inbox content during the working hours:
Google is something that we often take for granted, but something we disregard even more is the amount of work that it takes to catalogue and index such an inconceivable amount of information.
How to sort everything in the universe as we know it.
In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.
On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Cross-Channel Commerce: Mobile, Social and the Internet of Things [INFOGRAPHIC]
What a reminder!
Not only understand your target users, but also implement better communication and customer support strategies across social media platforms.