digital marketing...
140.3K views | +2 today
Rescooped by malek from Content Creation, Curation, Management
onto digital marketing strategy!

Kicking Off Your Content Strategy workshop

You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary.

Via Stefano Principato, massimo facchinetti
malek's insight:

As easy as ABC for content curation

Stefano Principato's curator insight, May 17, 2013 5:50 AM

Discover how to prevent seagulling and miscommunication of vision and goals. Understand how a message architecture can drive editorial style, content planning and content types. This workshop will teach you how. 

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek