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Rescooped by malek from Content Creation, Curation, Management
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Kicking Off Your Content Strategy workshop

You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary.


Via Stefano Principato, massimo facchinetti
malek's insight:

As easy as ABC for content curation

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Stefano Principato's curator insight, May 17, 2013 5:50 AM

Discover how to prevent seagulling and miscommunication of vision and goals. Understand how a message architecture can drive editorial style, content planning and content types. This workshop will teach you how. 

digital marketing strategy
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Curated by malek