digital marketing...
Follow
Find
118.9K views | +56 today
Rescooped by malek from Marketing Strategy and Business
onto digital marketing strategy
Scoop.it!

7 Key Design Tips for High-Converting Landing Pages | HubSpot

7 Key Design Tips for High-Converting Landing Pages | HubSpot | digital marketing strategy | Scoop.it

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.

 

1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips




Via Giuseppe Mauriello
malek's insight:

Design best practice

more...
John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.
digital marketing strategy
Think & Visualize strategic marketing planning
Curated by malek
Your new post is loading...
Rescooped by malek from Lean Content
Scoop.it!

How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | digital marketing strategy | Scoop.it
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.

Via Christina Guenther
malek's insight:

The content marketing figures caught my attention

  • The digital marketing industry is $118B/year
  • Content marketing industry is on a meteoric rise (9.2% growth last year).
  • B2Bs spend a whopping 30% of their marketing budget on content marketing.
more...
Christina Guenther's curator insight, Today, 12:01 AM

The first half of this article does a good job recognizing the need for content marketing. However, your content marketing strategy should include both creating and curating. This is where Lean Content marketing comes in. Don't waste time creating content that already exists. Curating relevant content and providing your insight is how you can save time and money while staying visible online. 


It makes so much sense!

Emmanuel Gigante's curator insight, Today, 12:20 PM

#scrappy Marketing

Rescooped by malek from GooglePlus Expertise
Scoop.it!

This Chrome add-on lets you copy and erase text inside any image on the web

This Chrome add-on lets you copy and erase text inside any image on the web | digital marketing strategy | Scoop.it

What would you say if we told you that it's possible to copy, translate, edit and even erase the text inside any image you find on the internet? Well, you can, and it's a lot easier than you might think.


All it requires is a new browser extension, called Project Naptha, made by developer Kevin Kwok. It uses a number of optical character recognition (OCR) algorithms, including libraries developed by Microsoft and Google, which quickly build a model of text regions, words and letters from nearly any image.


Via Jaana Nyström
malek's insight:

I've been looking for such a tool for years. It saves a lot of time and effort. I'll give it a try.

more...
Jaana Nyström's curator insight, Today, 3:08 AM

Project Naptha is available now for free!

systerwoody's curator insight, Today, 11:04 AM

#ProjectNaptha

Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

Infographic: Smart Ways to Combine Content Marketing with SEO

Infographic: Smart Ways to Combine Content Marketing with SEO | digital marketing strategy | Scoop.it
Infographic: Smart Ways to Combine Content Marketing with SEO by Douglas Karr on Marketing Technology Blog

Via Stefano Principato
more...
Stefano Principato's curator insight, April 23, 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Olivier Milo's curator insight, April 23, 5:43 PM

Fantastic infographic shared by @Stefano Principato

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

5 Instagram Tools to Better Manage Your Marketing

5 Instagram Tools to Better Manage Your Marketing | digital marketing strategy | Scoop.it
Find out how using Instagram tools like Statigr.am, Postso, Repost, Justunfollow and Twtrland can grow a focused and effective profile.

Via Ivo Nový, Mau
more...
No comment yet.
Rescooped by malek from Google Plus and Social SEO
Scoop.it!

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes | digital marketing strategy | Scoop.it
Many well-educated and promising job candidates have missed out on opportunities based on their social media activity and profiles.

Via Neil Ferree
malek's insight:

Very helpful with managing social presence when you have a limited time. #4keeps

more...
Neil Ferree's curator insight, April 22, 10:10 AM

Forty-two percent of recruiters have chosen candidates based on their social media profiles, so make a good impression.


An overwhelming 80 percent of hiring managers look for professional affiliations and not-for-profit experience


Cleaning-up personal or even questionable content begins with Google; by simply Googling yourself, you might find that some of what you thought were private posts and/or comments made on social media have been made publicly available. 


What does your social footprint look like?

Lea Vainshtein's curator insight, April 22, 11:21 AM

המלצות לניהול נכון של מדיה חברתית:

חשוב להתיחס למדיה כמו למקום עבודה - התדמית שאתה רוצה להקרין במקום עבודה - תקרין במדיה חברתית.

מומלץ לבחור טוב את תמונת הפרופיל, שהתמונות המפורסמות יהיו הולמות ורצוי לא להתבדח יתר על המידה.

 

Maria Morató Camprubí's curator insight, April 22, 12:48 PM

Com portar al corrent les teves xares socials

Rescooped by malek from MarketingHits
Scoop.it!

Twitter Can Be Used To Predict Crime [STUDY]

Twitter Can Be Used To Predict Crime [STUDY] | digital marketing strategy | Scoop.it

Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.


As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.


By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.


Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.


By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:


Via Brian Yanish - MarketingHits.com
malek's insight:

Surprise, surprise, people rarely tweet about crimes directly.  

This research comes on the heels of other studies showing how tweets can be analyzed to predict elections, disease outbreaks and other important events.

Read more: http://www.businessinsider.com/twitter-crime-predict-2014-4#ixzz2zcjkruUc


more...
Victor Juarez's curator insight, April 22, 5:57 PM

Twitter Can Be Used To Predict Crime.

aanve's curator insight, April 23, 10:31 PM

www.aanve.com

 

Scooped by malek
Scoop.it!

6 Easy Local SEO tips to help customers find you on Google

6 Easy Local SEO tips to help customers find you on Google | digital marketing strategy | Scoop.it
Many small businesses rely on Google to get visitors onto their website and if you haven’t taken the time to optimise your online presence, you will be missing out on these people searching for your services in your area..
malek's insight:

The hungry potential customer searching only wants a few questions answered from the website

  • Where is the restaurant?
  • What food do they serve?
  • How much is the food?
  • How do I book?
more...
No comment yet.
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

How to Measure a Twitter Campaign?

How to Measure a Twitter Campaign? | digital marketing strategy | Scoop.it
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in …

Via Stefano Principato
malek's insight:

A great content to curate:

Some of the best tools to help you measure the effectiveness of your Twitter campaigns and track your company’s progress over time.

more...
Stefano Principato's curator insight, April 21, 3:57 AM

In this article, we will look at some of the Twitter tools which can help you track the effectiveness of your Twitter oriented campaigns and track your company’s progress over time.

Rescooped by malek from Birth Of The Cool
Scoop.it!

Data Visualization: 5 Quick and Dirty Rules via @HarvardBiz

Data Visualization: 5 Quick and Dirty Rules via @HarvardBiz | digital marketing strategy | Scoop.it

These five questions will help give your numbers meaning:
1. Am I presenting or circulating my data?
2. Am I using the right kind of chart or table?

3. What message am I trying to convey?

4. Do my visuals accurately reflect the numbers?

5. Are my data memorable?.


Via Martin (Marty) Smith
malek's insight:

Clarity of purpose is key. If you don't know what you want and where you're going, you'll never get there.

A sink-or-swim  list of questions, 

more...
No comment yet.
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | digital marketing strategy | Scoop.it

Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook Page. We’ve shared 11 of them in this post. 


Via Brian Yanish - MarketingHits.com, Stefano Principato
more...
Sofia Pacifico's curator insight, April 20, 12:01 PM

Make your Facebook cover photo a statement...Here's some ideas!!

Rescooped by malek from AtDotCom Social media
Scoop.it!

Brand Management Strategies | How to Manage Your Company's Brand

Brand Management Strategies | How to Manage Your Company's Brand | digital marketing strategy | Scoop.it
Brand Management Strategies | Starting a new company comes with more than a fair share of problems, but it is the potential for true formation and meaningful development that keeps businesspersons coming back for more. In order to be successful, an immense devotion is required, and a big part of that success is about defining your brand and communicating that individuality to your clients. Whether it’s responding to social media posts or handing out a business card with your company’s links on it, constantly managing your brand— is an important key to business success.Brand management in the present era means not just keeping a pervasive eye on the social web, but also engaging in evocative ways with brand supporters and critics. Professionals in the field have come to accept social media as vital to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social websites.


Scooped by @Brian Yanish - MarketingHits.com


Via Brian Yanish - MarketingHits.com, John van den Brink
more...
No comment yet.
Rescooped by malek from Curation Revolution
Scoop.it!

5 great social media pros you should follow via @cendrinemedia [@Scenttrail Included]

5 great social media pros you should follow via @cendrinemedia [@Scenttrail Included] | digital marketing strategy | Scoop.it

The other day, someone asked me to share a list of my favorite social media pros. Since I used to do it on Creative Ramblings, I figured that it would be a good idea to occasionally resurrect this tradition. Warning: These are not the usual suspects. ;-)


Via Martin (Marty) Smith
malek's insight:

ِِInteresting list to go through after links and best practice examples

more...
Martin (Marty) Smith's curator insight, April 17, 9:43 PM

Honored to be on Cendrine's list and her kind and generous words made my April :). M

Scooped by malek
Scoop.it!

Sassy Brand Fights: Pros and Cons

Sassy Brand Fights: Pros and Cons | digital marketing strategy | Scoop.it
Taco Bell’s new Ronald McDonald-themed videos dissing McDonald’s breakfast didn’t pull any punches, and neither did Ford’s shot-by-shot parody of Cadillac’s divisive “Poolside” ad.
malek's insight:

In the past, many great challenger brands

(Avis, Pepsi, VW, Dockers, Virgin Atlantic)

have taken on the big brand leaders

(Hertz, Coke, Ford, Haggar, British Airways)

and they have all been very, very successful with this strategy.

more...
No comment yet.
Rescooped by malek from Mastering Facebook, Google+, Twitter
Scoop.it!

Google Hangouts - a complete guide

Google Hangouts - a complete guide | digital marketing strategy | Scoop.it
This is the fifth video in a series of five. It covers just about everything you'll need to know about Google Hangouts, including Hangouts-On-Air. Check out ...

Via Ana Cristina Pratas, Stefano Principato, massimo facchinetti
more...
carldowse's curator insight, Today, 4:51 AM

Good video tutorial if you're thinking of using this tool for teaching purposes.

Roger L. Gill's curator insight, Today, 8:19 AM

This is a great guide for getting started with Google Hangouts--another must have marketer's tool.

Rob Hatfield, M.Ed.'s curator insight, Today, 8:21 PM

Thank you for the excellent resources!

Rescooped by malek from visualizing social media
Scoop.it!

25 Amazing Facts about the Internet [Infographic]

25 Amazing Facts about the Internet [Infographic] | digital marketing strategy | Scoop.it

Today more than a third of the world’s population uses internet and it wont be long before the number doubles. It has changed the way we connect, the way we work and share...

Here are some amazing facts that every internet user should know.


Via Lauren Moss
more...
Jim Goldsmith's curator insight, Today, 9:36 AM

Interesting and fun. 

God Is.'s curator insight, Today, 1:42 PM

I am a little behind here...

Javier Antonio Bellina's curator insight, Today, 3:31 PM

INFOGRAFÍA: 25 Hechos Extrordinarios sobre Internet... préstenle atención a los números 12 y 18. Digo nomás ...

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | digital marketing strategy | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.


Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.


While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....


Via Jeff Domansky, massimo facchinetti, Mau
more...
aanve's curator insight, April 23, 10:35 PM

www.aanve.com

 

Ali Anani's curator insight, Today, 12:52 AM

Tweet and engage

Taffy Souphab's curator insight, Today, 2:21 PM

Infographics make everything so much easier 

Rescooped by malek from Marketing Strategy
Scoop.it!

11 Content Marketing Tools To Promote Your Blog

11 Content Marketing Tools To Promote Your Blog | digital marketing strategy | Scoop.it

Effectively promoting content is often the most challenging variable in the content marketing craze.  Creating a quality article is one thing, but if you have built a bill board in the desert, almost no one is going to see your information.   


Via Ally Greer, Raj Nadar
more...
Ally Greer's curator insight, April 22, 10:50 AM

A cool list by @Adam Nowlin outlining some useful tools to promote your own blog content as well as supplement it with other useful content from around the web.


What tools do you use for content promotion?

dj Goddessa's curator insight, April 22, 11:35 AM

Great list!

aanve's curator insight, April 23, 10:30 PM

www.aanve.com

 

Rescooped by malek from Technology in Business Today
Scoop.it!

10 Gadgets we want from the Consumer Electronics Show

10 Gadgets we want from the Consumer Electronics Show | digital marketing strategy | Scoop.it
10 Gadgets We Want from the Consumer Electronics Show
CBS Local
The Las Vegas Consumer Entertainment Show (CES) comes and goes like a storm — leaving a ton of high-tech devices in its wake. Finding what there is to get excited about isn't easy.

Via TechinBiz
malek's insight:
What a collection: from a stun gun to wearable cameras.  I personally value Healthcare revolution. My own pic is the "LG Heart Rate Monitor (HRM) Earphones/TBD".
more...
Techstore's curator insight, April 22, 11:07 AM

10 Gadgets We Want from the Consumer Electronics Show #gadgets #technology

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] | digital marketing strategy | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling. (No one reads.

Via massimo facchinetti
malek's insight:

Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.

more...
No comment yet.
Scooped by malek
Scoop.it!

Choosing a Social Media Platform

Choosing a Social Media Platform | digital marketing strategy | Scoop.it
Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different...
malek's insight:

Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

more...
No comment yet.
Rescooped by malek from Social Media Tips, News, and Tools
Scoop.it!

70 Online Tools & Services You Should At Least Know Exist | BloggerJet

70 Online Tools & Services You Should At Least Know Exist | BloggerJet | digital marketing strategy | Scoop.it

If you're looking for a list of the most useful Web marketing tools, you've come to the right place. Here's a collection of the best tools on the Web for anyone who is looking to boost their digital marketing efforts.


Via Sherryl Perry, Cendrine Marrouat - www.socialmediaslant.com
malek's insight:

Such exhaustive lists help me updating my tools. On a lucky day, it may be even an inspiration.

more...
Marie Clement's curator insight, April 23, 5:11 AM

This is a great list of tools for anyone who is serious about online marketing.

Lee Werrell's curator insight, Today, 5:31 AM

Saving time is key if you are working and selling online - these tools help save you time and effort and make life easier. Check them out today!

Sergey Bessonov's curator insight, Today, 11:03 AM

Unbelievebly useul link for those who go online! check it out! 

Rescooped by malek from Digital Delights - Images & Design
Scoop.it!

Online Watermark Tool - Protect Your Photos Online

Online Watermark Tool - Protect Your Photos Online | digital marketing strategy | Scoop.it
Watermark your photo or a set of photos. This modern watermark tool allows you to watermark any of your photos with a variety set of options.

Via Ana Cristina Pratas
more...
Lookout4Dogs's comment, April 19, 1:46 PM
Brilliant! Thank you!
M. Philip Oliver's curator insight, April 20, 3:41 PM

Thank you, Susan. Amazing photo of Ladybug

juanjovilar's curator insight, April 20, 4:06 PM

Aplicación online que te permitirá insertar una marca de agua en tus fotografías. Podrás utilizar diferentes tipos de fuente, color, rotación y alineación del texto, tamaño, opacidad,... 

Rescooped by malek from Buyer Traffic Generation | Content & Video Marketing | SEO
Scoop.it!

Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

Google+ Ripples – One Google+ Feature To Help You Build A Strong Community | digital marketing strategy | Scoop.it

If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic.

Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on Google Plus and give it a whirl but can’t ever seem to get anything going. First, let me be straight with you, it doesn’t happen over night. You reap what you sow. Go join an already established community, be awesome and helpful, build relationships then watch your community thrive once you start using Google+ Ripples.


Via Michael Kristiansen
more...
Michael Kristiansen's curator insight, April 19, 2:51 AM

This is a good tool to gauge progress in how and where your content  is getting shared.  It's the tiny down arrow carat for the dropdown menu top right of your updates.  Bottom of the Menu you'll find Ripples.  This gives insight on people in your circle who shared your content and people outside your circle who shared. This gives good indication of who you might add to your circles and engage with.

When starting out, the best advice is join some Google+ communities to find like-minded people to grow your circles.  It is just as important to share other peoples content as it is your own in order to earn recognition as someone other people would appreciate your generosity.  As in any marketing endeavor, trust is the top currency and it hold true on Google+.

Rescooped by malek from LinkedIn Marketing Strategy
Scoop.it!

If Your LinkedIn Profile doesn't have these 17 Things You Won't Get that Job - SociallyStacked

If Your LinkedIn Profile doesn't have these 17 Things You Won't Get that Job - SociallyStacked | digital marketing strategy | Scoop.it
How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool?  This widely circulated story from yesterday includes data showing just how important … Read more

Via Noland Hoshino
more...
Rescooped by malek from Just Story It Biz Storytelling
Scoop.it!

Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | digital marketing strategy | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

Via Karen Dietz
malek's insight:

Scoop for keeps

more...
Karen Dietz's curator insight, April 16, 1:27 PM

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

massimo scalzo's curator insight, April 18, 8:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !