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7 Key Design Tips for High-Converting Landing Pages | HubSpot

7 Key Design Tips for High-Converting Landing Pages | HubSpot | digital marketing strategy | Scoop.it

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.

 

1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips




Via Giuseppe Mauriello
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Design best practice

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John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.
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7 Sites for Free & Beautiful Public Domain Photos [Infographic] - Kapost Content Marketeer

Stock photography can be pretty hilarious, but not in a way that's good for business. When I see stiff, perfectly posed "professionals" in button-ups and b
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left-brainer or a right-brainer?

You still need beautiful photos, and FREE

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Rescooped by malek from Content Creation, Curation, Management
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Winning Headlines Using Social Media Analysis | Simply Measured

Winning Headlines Using Social Media Analysis | Simply Measured | digital marketing strategy | Scoop.it
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…

Via massimo facchinetti
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A solid way to discover what will work the best is to focus on what hasn’t worked well in the past. 

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | digital marketing strategy | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, July 12, 2:42 AM

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

Elizabeth Hutchinson's curator insight, July 12, 3:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, Today, 5:01 AM

5 Infographics for...the CONTENT STRATEGY !

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
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Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web. | digital marketing strategy | Scoop.it
You may have heard this past Saturday (June 28), Google+ has turned three years old.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Mau
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The Intersection of Gaming and Digital Marketing [Infographic]

The Intersection of Gaming and Digital Marketing [Infographic] | digital marketing strategy | Scoop.it
Gaming and digital marketing are both rapidly growing industries.
malek's insight:

The market for gaming is huge, and digital marketers should think very carefully about which platforms to allocate their budgets to. 

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Rescooped by malek from Content Creation, Curation, Management
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Content Marketing Checklist: 5 Steps To Successful Content

Content Marketing Checklist: 5 Steps To Successful Content | digital marketing strategy | Scoop.it
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your ...

Via massimo facchinetti
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World Cup Content Marketing: the Winners, Losers and Yellow Cards

World Cup Content Marketing: the Winners, Losers and Yellow Cards | digital marketing strategy | Scoop.it
We all know the World Cup is a brand marketer's dream.  With an estimated worldwide audience of over 4 billion people watching (compared to 108 million who watched the Super Bowl), the World Cup will boost ad spending globally in 2014 by $1.5B USD, most of it in Latin America (approximately $300M mo...
malek's insight:

Short, simple and compelling content can compete with big budget digital films and TV advertising.

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9 LinkedIn Marketing Tips From the Pros |

9 LinkedIn Marketing Tips From the Pros | | digital marketing strategy | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.

Via Noland Hoshino
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Rescooped by malek from Curation Revolution
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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | digital marketing strategy | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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Rescooped by malek from AtDotCom Social media
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The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | digital marketing strategy | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com, John van den Brink
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Peg Corwin's curator insight, July 4, 5:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, July 9, 2:49 PM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen | digital marketing strategy | Scoop.it
Do you know how to create a content curation roundup post to yield maximum results? Here are 20 tips to develop & improve a content curation roundup.
malek's insight:

On the surface, a roundup post looks like the shortcut to content creation. Deep inside, it takes more time and work.

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Rescooped by malek from Just Story It Biz Storytelling
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 12:18 PM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Prezi - How to rock a presentation when you can't see your audience

Prezi - How to rock a presentation when you can't see your audience | digital marketing strategy | Scoop.it
Giving a webinar or remote presentation? These tips will help you engage your audience even w...

Via Baiba Svenca
malek's insight:

Prezi presentations is still unique,: an animated visual feast unlike the usual boring set of bullet points. Entertaining and informative for webinars and online presentations.

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Mary Starry's curator insight, July 10, 4:15 PM

As more faculty move to the "flipped classroom" approach, incorporating these tips keeps the video presentations - whether done with or without Prezi - interesting for the audience.

Alfonso Gonzalez's curator insight, July 10, 6:01 PM

Good advice/ideas!

Elena Perrouin's curator insight, July 11, 4:11 AM

In today's connected world we're more and more often brought to communicate "virtually", a few tips how to make it a bit more engaging

Rescooped by malek from SM
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12 Reasons Your Business Needs to Get Visual [Infographic]

12 Reasons Your Business Needs to Get Visual [Infographic] | digital marketing strategy | Scoop.it
The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right w…

Via David Ednie, massimo facchinetti, Khaled El Ahmad
malek's insight:

#1 The online world revolves around visuals. Period

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David Ednie's curator insight, July 12, 3:46 PM

90% of information transmitted to the brain is visual. Are you communication visually to ensure that your message reaches your audience's brain?

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Everybody Needs Local SEO

Everybody Needs Local SEO | digital marketing strategy | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
malek's insight:

Reviews are an integral part of Local SEO, but they're also vital for local clickthroughs. Now that Google displays reviews in an isolated popup (instead of taking you to the locations Google Plus Local page), users will read your reviews before they see any other information about your business.

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Rescooped by malek from Just Story It Biz Storytelling
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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | digital marketing strategy | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

Via Karen Dietz
malek's insight:

Humans need a sympathetic voice to like a story.

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Karen Dietz's curator insight, July 11, 6:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

massimo scalzo's curator insight, July 12, 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

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How to Find Friends and Influence People

How to Find Friends and Influence People | digital marketing strategy | Scoop.it
Improve your social media strategy by finding common ground with your audience, using tools like Nexalogy and aggregator hobby-based networks
malek's insight:

Finding what makes them tick

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Rescooped by malek from Digital Brand Marketing
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The top storytelling brands

The top storytelling brands | digital marketing strategy | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind, Soraia Ferreira, massimo facchinetti, Os Ishmael
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Rescooped by malek from Marketing Revolution
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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | digital marketing strategy | Scoop.it

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :


* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M


Via Martin (Marty) Smith
malek's insight:

Crowd needs vision of a leader, or jump into chaos

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Rescooped by malek from Social Media Publishing and Curation
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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 10, 1:53 PM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

Rescooped by malek from MarketingHits
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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | digital marketing strategy | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

Via Brian Yanish - MarketingHits.com
malek's insight:

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

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Rescooped by malek from Content Marketing & Content Strategy
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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | digital marketing strategy | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

Via Stefano Principato
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Rescooped by malek from Content Marketing & Content Strategy
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How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | digital marketing strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato
malek's insight:

90% of people say that positive reviews influence their decision to buy 

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Rescooped by malek from Digital Brand Marketing
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | digital marketing strategy | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti, Os Ishmael
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How To Do Keyword Research For Niche Sites- Step by Step

How To Do Keyword Research For Niche Sites- Step by Step | digital marketing strategy | Scoop.it
Are you starting a niche site? Then Keyword research is the most crucial step of your success. Read my step by step guide to find gold nugget keywords !

Via Neil Ferree
malek's insight:

You're in the right place if you're hunting for those keywords that may potentially be a good niche to built a resource for. It's time consuming and can be frustrating. A great guide for killer keywords research 

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Neil Ferree's curator insight, July 8, 12:30 PM

These are some useful keyword research tools and techniques you could / should follow to come up with a nice set of semantic rich long tail keyword phrases.


Step 2 is to make sure to optimize your articles and videos and social updates to get your web pages to rank high in the search results.