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Rescooped by malek from Just Story It! Biz Storytelling
onto digital marketing strategy!

Business leaders, what can employees tell you? Story sharing.

This incident happened with one of my clients - a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we ...

Via Karen Dietz
malek's insight:

"I feel I’m afraid to do wrong when the standard is – perfect" What an inspiration.

Karen Dietz's curator insight, April 2, 2013 10:19 AM

Storytelling colleague Limor Shiponi from Isreal has done it again -- shared a slice of real life experience working with stories within a company.

This is a short story with lots to think about -- namely how working with stories in organizations opens up meaningful conversations. And usually what is shared would have remained hidden or unsaid.

And the other piece to think about in this story is how leadership can change and grow just by opening the door to storytelling. In this case, working on a company blog.

And then the last place to reflect on with this article is the role of the story practitioner. As you read Limor's story, what qualities and skills were present that created a positive outcome? 

And then of course, the story itself proves how such a short piece can pack such a rich punch.

If anyone is interested in digging into narrative practice, experiencing how complexity can be unwound with short but rich stories, and how all of this impacts both business and leadership, then click through the link at the end of the article to the Storyevolution conference coming up in May in Washington DC. Limor will be facilitating.

This review was written by Karen Dietz for her curated content on business storytelilng at 

Karen Dietz's comment, April 3, 2013 8:21 PM
Yes, it is a fabulous insight Malek! Thanks for sharing.
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