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7 Things Marketers Muck Up When Communicating Results to Their CEO

7 Things Marketers Muck Up When Communicating Results to Their CEO | digital marketing strategy | Scoop.it
More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report).
malek's insight:
1) Not Showing Metrics : the most deadly
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