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Is Google racist? Black names 25% more likely to bring up adverts for criminal records checks, study claims

Is Google racist? Black names 25% more likely to bring up adverts for criminal records checks, study claims | digital marketing strategy | Scoop.it
A Harvard University professor found 'significant discrimination' when comparing ads served with results from searches made using names associated with blacks and those with whites.
malek's insight:

Brain scans could soon be used to detect whether or not people are racist, scientists say.

Researchers found that brain scans were able to pick up on differences in the way that people with implicit negative racial attitudes viewed black and white faces.



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