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5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | digital marketing strategy | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello
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Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Asil's comment, February 23, 2013 1:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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World Cup Content Marketing: the Winners, Losers and Yellow Cards

World Cup Content Marketing: the Winners, Losers and Yellow Cards | digital marketing strategy | Scoop.it
We all know the World Cup is a brand marketer's dream.  With an estimated worldwide audience of over 4 billion people watching (compared to 108 million who watched the Super Bowl), the World Cup will boost ad spending globally in 2014 by $1.5B USD, most of it in Latin America (approximately $300M mo...
malek's insight:

Short, simple and compelling content can compete with big budget digital films and TV advertising.

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Rescooped by malek from LinkedIn Marketing Strategy
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9 LinkedIn Marketing Tips From the Pros |

9 LinkedIn Marketing Tips From the Pros | | digital marketing strategy | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.

Via Noland Hoshino
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Rescooped by malek from Curation Revolution
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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | digital marketing strategy | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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Rescooped by malek from AtDotCom Social media
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The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | digital marketing strategy | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com, John van den Brink
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Peg Corwin's curator insight, July 4, 2:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, July 9, 11:49 AM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen | digital marketing strategy | Scoop.it
Do you know how to create a content curation roundup post to yield maximum results? Here are 20 tips to develop & improve a content curation roundup.
malek's insight:

On the surface, a roundup post looks like the shortcut to content creation. Deep inside, it takes more time and work.

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Rescooped by malek from Just Story It Biz Storytelling
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by malek from Digital Presentations in Education
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Prezi - How to rock a presentation when you can't see your audience

Prezi - How to rock a presentation when you can't see your audience | digital marketing strategy | Scoop.it
Giving a webinar or remote presentation? These tips will help you engage your audience even w...

Via Baiba Svenca
malek's insight:

Prezi presentations is still unique,: an animated visual feast unlike the usual boring set of bullet points. Entertaining and informative for webinars and online presentations.

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Coolwired's curator insight, July 9, 4:18 PM

This is a solution to a common presentation problem.

Mary Starry's curator insight, Today, 1:15 PM

As more faculty move to the "flipped classroom" approach, incorporating these tips keeps the video presentations - whether done with or without Prezi - interesting for the audience.

Alfonso Gonzalez's curator insight, Today, 3:01 PM

Good advice/ideas!

Rescooped by malek from Content Creation, Curation, Management
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | digital marketing strategy | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.

Via Jenni Hilton, massimo facchinetti
malek's insight:

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

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Rescooped by malek from Lean Content
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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | digital marketing strategy | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 7, 2:08 AM

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

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Five deadly social media mistakes That Will Make You Hate Yourself

Five deadly social media mistakes That Will Make You Hate Yourself | digital marketing strategy | Scoop.it

many folks keep making the same little social media mistakes. And while they may seem insignificant, they can stop a brand in its tracks - 

malek's insight:

We're all humans, we make mistakes. However, we have to try to make our best to be as flawless as possible. Especially when it comes to social media.

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Rescooped by malek from The Marketing Technology Alert
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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | digital marketing strategy | Scoop.it

Digest...


1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
malek's insight:

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

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iNeoMarketing's curator insight, July 6, 11:08 AM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

Joanne Basford's curator insight, July 7, 10:22 AM

Some Really interesting insights in this.

Rescooped by malek from Content Creation, Curation, Management
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5 Push Ups To Keep Your Content Marketing Strategy Robust

5 Push Ups To Keep Your Content Marketing Strategy Robust | digital marketing strategy | Scoop.it
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of s…

Via massimo facchinetti
malek's insight:
To keep content fit
  • Position yourself as an expert
  • Create more pages for Google indexing
  • Provide more search terms for Google searching
  • Hook visitors and turn them into leads
  • Turn leads into customer
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massimo facchinetti's curator insight, July 6, 12:35 AM

Very useful, will start to do it from today on…

massimo scalzo's curator insight, July 7, 12:18 AM

Are there similarities between Content Strategies and Healthy Lifestyle?  Yeah, well, that's what it looks like to me. What about You!

Rescooped by malek from visualizing social media
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | digital marketing strategy | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
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Rescooped by malek from Social Media Publishing and Curation
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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, Today, 10:53 AM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

Rescooped by malek from MarketingHits
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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | digital marketing strategy | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

Via Brian Yanish - MarketingHits.com
malek's insight:

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

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Rescooped by malek from Content Marketing & Content Strategy
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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | digital marketing strategy | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

Via Stefano Principato
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Rescooped by malek from Content Marketing & Content Strategy
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How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | digital marketing strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato
malek's insight:

90% of people say that positive reviews influence their decision to buy 

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Rescooped by malek from Digital Brand Marketing
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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | digital marketing strategy | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti, Os Ishmael
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Rescooped by malek from Backlinks for your Blog
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How To Do Keyword Research For Niche Sites- Step by Step

How To Do Keyword Research For Niche Sites- Step by Step | digital marketing strategy | Scoop.it
Are you starting a niche site? Then Keyword research is the most crucial step of your success. Read my step by step guide to find gold nugget keywords !

Via Neil Ferree
malek's insight:

You're in the right place if you're hunting for those keywords that may potentially be a good niche to built a resource for. It's time consuming and can be frustrating. A great guide for killer keywords research 

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Neil Ferree's curator insight, July 8, 9:30 AM

These are some useful keyword research tools and techniques you could / should follow to come up with a nice set of semantic rich long tail keyword phrases.


Step 2 is to make sure to optimize your articles and videos and social updates to get your web pages to rank high in the search results.

Rescooped by malek from SocialMoMojo Web
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How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | digital marketing strategy | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly
malek's insight:

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

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Jessica Kelly's curator insight, July 7, 2:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

Rescooped by malek from Content Creation, Curation, Management
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11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) | digital marketing strategy | Scoop.it
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most impo

Via www.sercompetitivos.com, massimo facchinetti
malek's insight:

11 tips for near-absolute beginner, no special tech knowledge. 

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Rescooped by malek from Social Media e Innovación Tecnológica
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The 10 Key Points for a Convertible eCommerce Website - Marketing 360®

The 10 Key Points for a Convertible eCommerce Website - Marketing 360® | digital marketing strategy | Scoop.it

Awesome infographic showing you the 10 most important things every eCommerce store design needs to drive more sales.

 

Upon release of the infographic, JB Kellogg, Co-CEO at Marketing 360®, explained, “One of the challenges we face is moving people who are new to eCommerce from the personal vision they have of their website, to design elements that we know from experience, will convert sales.”

 

“The best eCommerce website designs are based on user-experience data. When it comes to online selling, simplicity and communicating value beat fancy, complicated design.”

Marketing 360® collects and reviews millions of data points on eCommerce websites. Based on their experience, they recommend these 10 elements to be a part of every eCommerce website:


Via Russ Merz, Ph.D., Gladys Pintado
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Russ Merz, Ph.D.'s curator insight, July 7, 8:07 AM

Excellent guidelines for #website design of #ecommerce businesses. Especially useful for small businesses to keep in mind (#SMB).

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Expand Your Social Media Reach In 6 Ways

Expand Your Social Media Reach In 6 Ways | digital marketing strategy | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky it and it goes goes viral and those thousands turn into millions.
malek's insight:

Personal interaction with followers remain the best way to expand your social media reach

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Do You See the Death of Text on Social Media? Question of the Week - Hootsuite Social Media Management

Do You See the Death of Text on Social Media? Question of the Week - Hootsuite Social Media Management | digital marketing strategy | Scoop.it
A couple years ago, marketers loved to explain that “content is king,” but these days it seems as though “a picture really is worth a thousand words.” You... Read More
malek's insight:

As audio visual communication becomes more, inexpensive and ubiquitous will we witness the death of text?

Text is a secondary form of language. The spoken word was first.

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Rescooped by malek from Marketing Strategy
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8 Free Tools Content Creators Can’t Live Without

8 Free Tools Content Creators Can’t Live Without | digital marketing strategy | Scoop.it
Every business has their select tools of the trade. There was a time when content creators – formerly known as writers – would use things like encyclopedias, pencils… and ridiculously huge type…

Via Raj Nadar
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