digital marketing...
Follow
Find
125.4K views | +96 today
Rescooped by malek from Social Media Content Curation
onto digital marketing strategy
Scoop.it!

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | digital marketing strategy | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello
more...
Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Asil's comment, February 23, 2013 1:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
digital marketing strategy
Think & Visualize strategic marketing planning
Curated by malek
Your new post is loading...
Scooped by malek
Scoop.it!

Everybody Needs Local SEO

Everybody Needs Local SEO | digital marketing strategy | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
malek's insight:

Reviews are an integral part of Local SEO, but they're also vital for local clickthroughs. Now that Google displays reviews in an isolated popup (instead of taking you to the locations Google Plus Local page), users will read your reviews before they see any other information about your business.

more...
No comment yet.
Rescooped by malek from Just Story It Biz Storytelling
Scoop.it!

Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | digital marketing strategy | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

Via Karen Dietz
malek's insight:

Humans need a sympathetic voice to like a story.

more...
Karen Dietz's curator insight, July 11, 3:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

massimo scalzo's curator insight, Today, 3:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

Scooped by malek
Scoop.it!

How to Find Friends and Influence People

How to Find Friends and Influence People | digital marketing strategy | Scoop.it
Improve your social media strategy by finding common ground with your audience, using tools like Nexalogy and aggregator hobby-based networks
malek's insight:

Finding what makes them tick

more...
No comment yet.
Rescooped by malek from Digital Brand Marketing
Scoop.it!

The top storytelling brands

The top storytelling brands | digital marketing strategy | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind, Soraia Ferreira, massimo facchinetti, Os Ishmael
more...
No comment yet.
Rescooped by malek from Marketing Revolution
Scoop.it!

Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | digital marketing strategy | Scoop.it

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :


* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M


Via Martin (Marty) Smith
malek's insight:

Crowd needs vision of a leader, or jump into chaos

more...
No comment yet.
Rescooped by malek from Social Media Publishing and Curation
Scoop.it!

Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, July 10, 10:53 AM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

Rescooped by malek from MarketingHits
Scoop.it!

Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | digital marketing strategy | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

Via Brian Yanish - MarketingHits.com
malek's insight:

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

more...
No comment yet.
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | digital marketing strategy | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

Via Stefano Principato
more...
No comment yet.
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | digital marketing strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato
malek's insight:

90% of people say that positive reviews influence their decision to buy 

more...
No comment yet.
Rescooped by malek from Digital Brand Marketing
Scoop.it!

64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | digital marketing strategy | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti, Os Ishmael
more...
No comment yet.
Rescooped by malek from Backlinks for your Blog
Scoop.it!

How To Do Keyword Research For Niche Sites- Step by Step

How To Do Keyword Research For Niche Sites- Step by Step | digital marketing strategy | Scoop.it
Are you starting a niche site? Then Keyword research is the most crucial step of your success. Read my step by step guide to find gold nugget keywords !

Via Neil Ferree
malek's insight:

You're in the right place if you're hunting for those keywords that may potentially be a good niche to built a resource for. It's time consuming and can be frustrating. A great guide for killer keywords research 

more...
Neil Ferree's curator insight, July 8, 9:30 AM

These are some useful keyword research tools and techniques you could / should follow to come up with a nice set of semantic rich long tail keyword phrases.


Step 2 is to make sure to optimize your articles and videos and social updates to get your web pages to rank high in the search results.

Rescooped by malek from SocialMoMojo Web
Scoop.it!

How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | digital marketing strategy | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly
malek's insight:

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

more...
Jessica Kelly's curator insight, July 7, 2:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) | digital marketing strategy | Scoop.it
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most impo

Via www.sercompetitivos.com, massimo facchinetti
malek's insight:

11 tips for near-absolute beginner, no special tech knowledge. 

more...
No comment yet.
Rescooped by malek from Mastering Facebook, Google+, Twitter
Scoop.it!

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | digital marketing strategy | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, July 11, 11:36 PM

What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10

Jeff Domansky's curator insight, July 11, 11:42 PM

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

Elizabeth Hutchinson's curator insight, Today, 12:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web. | digital marketing strategy | Scoop.it
You may have heard this past Saturday (June 28), Google+ has turned three years old.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Mau
more...
No comment yet.
Scooped by malek
Scoop.it!

The Intersection of Gaming and Digital Marketing [Infographic]

The Intersection of Gaming and Digital Marketing [Infographic] | digital marketing strategy | Scoop.it
Gaming and digital marketing are both rapidly growing industries.
malek's insight:

The market for gaming is huge, and digital marketers should think very carefully about which platforms to allocate their budgets to. 

more...
No comment yet.
Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

Content Marketing Checklist: 5 Steps To Successful Content

Content Marketing Checklist: 5 Steps To Successful Content | digital marketing strategy | Scoop.it
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your ...

Via massimo facchinetti
more...
No comment yet.
Scooped by malek
Scoop.it!

World Cup Content Marketing: the Winners, Losers and Yellow Cards

World Cup Content Marketing: the Winners, Losers and Yellow Cards | digital marketing strategy | Scoop.it
We all know the World Cup is a brand marketer's dream.  With an estimated worldwide audience of over 4 billion people watching (compared to 108 million who watched the Super Bowl), the World Cup will boost ad spending globally in 2014 by $1.5B USD, most of it in Latin America (approximately $300M mo...
malek's insight:

Short, simple and compelling content can compete with big budget digital films and TV advertising.

more...
No comment yet.
Rescooped by malek from LinkedIn Marketing Strategy
Scoop.it!

9 LinkedIn Marketing Tips From the Pros |

9 LinkedIn Marketing Tips From the Pros | | digital marketing strategy | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.

Via Noland Hoshino
more...
No comment yet.
Rescooped by malek from Curation Revolution
Scoop.it!

6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | digital marketing strategy | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by malek from AtDotCom Social media
Scoop.it!

The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | digital marketing strategy | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com, John van den Brink
more...
Peg Corwin's curator insight, July 4, 2:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, July 9, 11:49 AM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

Scooped by malek
Scoop.it!

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen | digital marketing strategy | Scoop.it
Do you know how to create a content curation roundup post to yield maximum results? Here are 20 tips to develop & improve a content curation roundup.
malek's insight:

On the surface, a roundup post looks like the shortcut to content creation. Deep inside, it takes more time and work.

more...
No comment yet.
Rescooped by malek from Just Story It Biz Storytelling
Scoop.it!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
more...
Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by malek from Digital Presentations in Education
Scoop.it!

Prezi - How to rock a presentation when you can't see your audience

Prezi - How to rock a presentation when you can't see your audience | digital marketing strategy | Scoop.it
Giving a webinar or remote presentation? These tips will help you engage your audience even w...

Via Baiba Svenca
malek's insight:

Prezi presentations is still unique,: an animated visual feast unlike the usual boring set of bullet points. Entertaining and informative for webinars and online presentations.

more...
Mary Starry's curator insight, July 10, 1:15 PM

As more faculty move to the "flipped classroom" approach, incorporating these tips keeps the video presentations - whether done with or without Prezi - interesting for the audience.

Alfonso Gonzalez's curator insight, July 10, 3:01 PM

Good advice/ideas!

Elena Perrouin's curator insight, July 11, 1:11 AM

In today's connected world we're more and more often brought to communicate "virtually", a few tips how to make it a bit more engaging

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | digital marketing strategy | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.

Via Jenni Hilton, massimo facchinetti
malek's insight:

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

more...
No comment yet.