With budgets always a struggles, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.
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A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn’t mean they’ll Like & comment on your posts. After all, you aren’t “Friends” with them.
Via Mau
malek's insight:
The ONLY way to capture the attention of your fans is to publish great posts that entice them to engage. Delete the scoop?
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Infographic on Social media and Google relation in making Search Engine Rankings for Business websites against Google Panda & Penguin with Google Authorship
malek's insight:
Google Plus is the biggest winner here. Delete the scoop?
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Content marketing infographic – 7 Steps for an Optimised Content Marketing Strategy (RT @jasonsputnik: Infographic – 7 Steps for an Optimised Content Marketing Strategy http://t.co/azNyvtgris)... Via massimo facchinetti Delete the scoop?
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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC] Delete the scoop?
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Content marketing works when you tailor it to the right audience. Learn how to create content specific to your sector, and start create content people love.
malek's insight:
Just keep it authentic. And if you can't do that in house, hire someone who can. That's money well spent. Delete the scoop?
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The volume of content produced and shared online continues to proliferate, and platforms with the ability to create a signal amidst the social noise have the potential to unlock tremendous value. Via massimo facchinetti
malek's insight:
5 Startups are measured against 4 factors: - Value - Prominence - Applicability - Ingenuity Delete the scoop?
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Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it.
malek's insight:
Create Q&A Sessions
Hashtags are a great way for users to ask you questions and it is one of the easiest ways to build a buzz around your brand. Delete the scoop?
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New criteria or anticipate: the social criteria : Facebook shares, tweets or RT , mentions on Twitter, +1, Like, Twitter subscribers, comments, user engagementauthor rankhigh quality contentVia Frédéric DEBAILLEUL, William Deckers
malek's insight:
Content is still the king 
Passion Entreprendre's curator insight,
May 17, 8:18 AM
L'algorithme de Google évolue, évoluons avec lui... Delete the scoop?
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As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier Via massimo facchinetti
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Real Oohs and Aahs: Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined Delete the scoop?
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Generate Visual QR Codes in less than a minute & Double Your Scans. Create Attractive & Intuitive QR Codes. Make Your Visual QR Code Today! Via Ana Cristina Pratas, Jesús Hernández Delete the scoop?
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Who wants to be a social media marketer?
malek's insight:
Not a typical 4 hours week-work Delete the scoop?
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Martin (Marty) Smith's curator insight,
May 21, 9:12 AM
Social Media Marketing by be the ULTIMATE game :). Delete the scoop?
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The modern resume has become a digital resume. You no longer need to print out a stack of your resumes and hand them out in person.
malek's insight:
Welcome to the digital resume era Delete the scoop?
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Memorial Day weekend has arrived in a hurry, spreading some unseasonably cold weather across the country. If you've been busy prepping for your weekend getaway plans and haven't had time to check out the news — don't worry, we've got you covered. Via Jesús Hernández
malek's insight:
I'll keep it handy, a useful resource Delete the scoop?
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There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less bi Via Gregg Breward
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A simple illustrated guide of which idea to turn into a business Delete the scoop?
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You may have noticed that we’ve been on a mission to simplify LinkedIn. We hope you’re enjoying a simpler and easier, yet elegant and engaging experience across your mobile and desktop experiences. Via Anita Windisman, ABroaderView Delete the scoop?
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Are the images in your Pinterest feed not quite manly enough for you? If you think the virtual pinboard site is a little too feminine, you’re not alone. In a recent Pew study of...
malek's insight:
Dartitup Gentlemint Dudepins Delete the scoop?
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss, massimo facchinetti, Jesús Hernández
malek's insight:
There is a lot of myths out there about business blogging, a fundamental lack of understanding about the subject. Not because it's difficult to explain but because small businesses are bombarded with conflicting information from different parts of the industry and are unable to decipher what is right, what is wrong and what is just plain ol' stupid
Martin (Marty) Smith's curator insight,
May 24, 9:38 AM
Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads. 
Michelle Gilstrap's curator insight,
May 24, 1:21 PM
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose. 
Bart van Maanen's curator insight,
May 24, 3:04 PM
Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/ Delete the scoop?
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JudyGressel's curator insight,
May 24, 11:51 AM
Great tool for students promoting their videos, blogs and other content. 
Doug Breitbart's curator insight,
May 24, 1:12 PM
The Uber curation tool of life. Everything you could want and more. . . . Delete the scoop?
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Check out these tips and tricks to help you get the most out of your Twitter experience. Via Bonnie Burns
malek's insight:
useful insights 
Mike Assouline's comment,
May 23, 3:52 AM
execelent www.wedesign-x.fr "creation site paris " "webmaster paris"
CATHLEEN SLONE's curator insight,
May 23, 2:09 PM
Great tips for enhancing your engagement on Twitter! Delete the scoop?
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Excerpted from article on KISSmetrics:
Via Giuseppe Mauriello Delete the scoop?
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An easy-to-follow guide to develop your brand’s social strategy.
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Down-to-earth approach Delete the scoop?
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Startup companies are coming up with new technologies aimed at getting people to take medicine only as directed.
Taking medication haphazardly—skipping doses, lapsing between refills or taking pills beyond their expiration date—has been linked to health complications and hundreds of millions of wasted dollars for insurers and hospitals. "After six months' time, only half of people taking prescription medicines are taking them as directed," said Troyen Brennan, chief medical officer of drug retailer CVS Caremark Corp. Health insurers and pharmacy-benefits managers like CVS have long relied on robo-calls, mailers and face-to-face meetings with pharmacists to keep patients on their dosing schedule.
Now they are evaluating a range of more cost-effective technologies, from pills and bottles with digital sensors, to data analytics software and social games that offer patients rewards.
Insurers and pharmacies are motivated in part by Medicare, which offers financial rewards for proving their members have improved their overall adherence to medication schedules.
They also stand to benefit if their members are healthier. The New England Healthcare Institute estimates that some $290 billion in costs is wasted each year on unnecessary hospital and doctor visits by people who failed to comply with their medication schedule.
CVS is pilot-testing technology from Virginia-based RxAnte Inc., which sells an analytics platform that looks at millions of patients' claims data and clinical data to identify people at highest risk of failing to comply with doctors' orders.
These patients include people with a spotty track record of adherence, those who take several different medicines or those facing unwanted side effects, Chief Executive Josh Benner said.
"It's all a targeting game," Mr. Benner said. "We predict individual behaviors, and suggest interventions."
Via nrip 
malek's comment,
May 22, 7:39 AM
Health insurers and pharmacy-benefits managers like CVS are here for the long haul
Deborah Verran's comment,
May 22, 8:52 PM
Interesting technology. Will be interested in follow up data
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It seems that for every one of the roughly 300 million photos uploaded to Facebook each day, users can find corresponding words of advice on how to manage their photos on the social network. Via massimo facchinetti Delete the scoop?
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Google Plus Related Hashtags are a great way to find people and brands that are interested in a specific subject matter. Building a following is easy. Via Jaana Nyström Delete the scoop?
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As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?