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Marketing Efficiency: Conversion optimization is the science of doing marketing better

Marketing Efficiency: Conversion optimization is the science of doing marketing better | digital marketing strategy | Scoop.it
With budgets always a struggles, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.
malek's insight:

As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?

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