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Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | digital marketing strategy | Scoop.it
From www.ragan.com - January 11, 8:01 AM
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky, ABroaderView
malek's insight:

Time for change

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Jeff Domansky's curator insight, January 10, 3:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....
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WordPress Curation Workflow, Resources and Tips from Nathan Weller

WordPress Curation Workflow, Resources and Tips from Nathan Weller | digital marketing strategy | Scoop.it
From managewp.com - May 6, 7:24 AM
malek's insight:

A handy spot for curation

Gaurav Pandey's curator insight, May 6, 10:01 PM
Robin Good's insight:

 

 

If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.

 

In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.

 

Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.

 

I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.

 

 

Lost of valuable information, resources, examples and advice. 8/10

 

Full article: https://managewp.com/wordpress-content-curation
Robin Martin's curator insight, May 15, 10:30 AM

Working on our first WP site...integrating a blog, publish newsletter w/MailChimp...thanks for the info! Learn learn learn!
Robin Martin's comment, May 15, 10:30 AM
Thank you so much Robin! This is good stuff!
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Five Tips for Business Video Success

Five Tips for Business Video Success | digital marketing strategy | Scoop.it
From www.onlinevideo.net - July 31, 2012 10:49 AM

The tips that matter most are the ones that come from real-world experience, and that’s where these five come in. They were created by Vid4Pro, a site where companies large and small post their videos. It’s a marketing site that helps companies get exposure, benefit from improved search rankings, and show their videos in a safe, ad-free environment.

 

    1. Create Keyword-Rich Titles

    2. Tell a Story

    3. Flash Your Logo

    4. Drive an Action

    5. Seed Your Video

 

Read more : http://www.onlinevideo.net/2012/07/five-tips-for-business-video-success/#ixzz22CnF3rMN


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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | digital marketing strategy | Scoop.it
From mashable.com - April 4, 2012 9:02 AM

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


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7 Virtual Customer Service Tips - Amie Marse

7 Virtual Customer Service Tips - Amie Marse | digital marketing strategy | Scoop.it
From www.business2community.com - October 26, 2012 6:25 PM

Anybody in business knows that keeping customers is a LOT cheaper than finding new ones. One way that companies keep their current customers happy is through customer service, which has definitely changed due to online sales. Here is a list of 7 ways you can let your clients know that you care:

1. Over Communication;

2. Timely Response;

3. Make a Personal Connection;

4. Establish Boundaries;

5. Broadcast Effectively;

6. Ask for Feedback;

7. Goodies.

Imagine customer service as the wrapping paper around your product. The product itself is important, but the customer service often makes the biggest impression. In this fast paced virtual world the most important thing you can do is remind your clients they are more than an email address.

 


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5 Reasons To Change Your Mind On Google+

5 Reasons To Change Your Mind On Google+ | digital marketing strategy | Scoop.it
From socialfresh.com - April 14, 2012 10:32 AM

 

 

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

 

 


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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | digital marketing strategy | Scoop.it
From www.quicksprout.com - November 23, 2011 6:22 PM
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.


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