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Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | digital marketing strategy | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky, ABroaderView
malek's insight:

Time for change

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Jeff Domansky's curator insight, January 10, 2013 12:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

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Text to Video: How to Transform PDF Files Into Engaging Videos - SocialTimes

Text to Video: How to Transform PDF Files Into Engaging Videos - SocialTimes | digital marketing strategy | Scoop.it
One way marketers can deal with a lack of resources is to turn company brochures and PDF documents into highly-engaging videos.
malek's insight:

Research by PR Newswire shows that companies who are incorporating multimedia into their communication strategies experience almost ten times more visibility than those who don’t.

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How To Become A Google Plus Wizard [Infographics]

How To Become A Google Plus Wizard [Infographics] | digital marketing strategy | Scoop.it
INFOGRAPHIC: How to Become a Google Plus Wizard (INFOGRAPHIC: How to Become a Google Plus Wizard http://t.co/e1BlUlOtNu)

Via John van den Brink
malek's insight:

in the mode for G Plus today.

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How To Use Hashtags To Boost Your Online Presence

How To Use Hashtags To Boost Your Online Presence | digital marketing strategy | Scoop.it
How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

Via Neil Ferree, Eduardo Lucas
malek's insight:

What hashtags to avoid like plague?

The Vague and the Over-subscribed

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Neil Ferree's curator insight, April 14, 8:11 AM

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?


Used correctly, hashtags can help brands of all sizes gain extra followers, improve reputation and acquire information


What are your Top 5 #HashTags? Here's a few I use.


#FerreeMoney

#SocialSEO

#JNFerree

#CMTip



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5 Virtual Assistants That Are More Productive Than Siri

5 Virtual Assistants That Are More Productive Than Siri | digital marketing strategy | Scoop.it
Siri, Apple's sometimes snarky virtual assistant, is supposed to be able to help you streamline appointments by knowing where you are supposed to be and when. While I've found S...
malek's insight:

Are we there yet? 

The perfect virtual assistant would

predict our every need, connect with our social networks, retrieving answers from search engines, and tapping into maps and calendars to guide our travel and appointments. 

For the time being, here's a look at some of the best available.

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Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand | digital marketing strategy | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
malek's insight:
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

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Brian Yanish - MarketingHits.com's curator insight, March 2, 5:52 PM

Internet marketing is all about try, try and try again!

Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.


Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform. 


There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.

Maryse Rebillot's curator insight, April 14, 2:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 14, 10:13 PM

But can you get paid?

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What Does Your Logo Color Really Mean? [Infographic]

What Does Your Logo Color Really Mean? [Infographic] | digital marketing strategy | Scoop.it
Does the color of your logo portray your company's message? See the hidden meaning behind some of the most famous logos in the world.
malek's insight:

In depth analysis of colors and logos..stop and analyze your business logo colors

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5 Lessons for Storytelling in the Age of Social Media (with images, tweets) · michaschmidtke

From Greek Poets to Social Media Storytellers - those who knew how to translate the power of storytelling into the media of their time always have been able to inspire people to take action.

Via Hans Heesterbeek
malek's insight:

A professionally curated article, with handpicked examples for each lesson. Ignore at your peril!

Lesson 1: Know the roots. Act like an Ancient Greek PoetLesson 2: Content Marketing is King. Act like a Publisher  Lesson 3: Act like a Transmedia Producer on a Multiplatform ScaleLesson 4: Take the Next Level. Act like a Game Architect
Lesson 5: Real-Time Storytelling: Act like a Social TV producer
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GIFOGRAPHIC - on Growth of Mobile Ads

GIFOGRAPHIC - on Growth of Mobile Ads | digital marketing strategy | Scoop.it
  Really good information and a really cool rendition !

Via John van den Brink
malek's insight:

Mobile Ads Revenue Leap Growth:

Jumping from $11B in 2014 

To                       $27B in  2017

This is the Opportunity.

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Rescooped by malek from Mastering Facebook, Google+, Twitter
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10 Tips to to Double Your Facebook Likes - Jeffbullas's Blog

10 Tips to to Double Your Facebook Likes - Jeffbullas's Blog | digital marketing strategy | Scoop.it

“Paying for your marketing is what Facebook wants you to do. But here are some simple tips to double your Facebook likes without using your credit card.”


Via Philippe Trebaul, massimo facchinetti
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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | digital marketing strategy | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →

Via Neil Ferree
malek's insight:

At first I was intrigued. At 1M, I can't believe my eyes.

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Laurie DesAutels's curator insight, April 9, 3:25 PM

This is definitely worth being a pinned post! Check out more tipshttp://www.scoop.it/t/allaboutsocialmedia

Laurie DesAutels's comment, April 9, 3:30 PM
It is well deserved recognition.
Official AndreasCY's curator insight, April 10, 2:51 PM

Best tool around! Definitely deserve it's success!

Rescooped by malek from Content Creation, Curation, Management
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You Won't Believe The Simple Jaw-Dropping Methods Marketers Use To Make You Share

You Won't Believe The Simple Jaw-Dropping Methods Marketers Use To Make You Share | digital marketing strategy | Scoop.it

Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.


So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!




Via Brian Yanish - MarketingHits.com, massimo facchinetti
malek's insight:

As simple as it sounds, there's always way to fail. A good reminder, keep it handy

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Wordpress Hosting Security Tips - CloudTweaks.com: Cloud Information

Wordpress Hosting Security Tips - CloudTweaks.com: Cloud Information | digital marketing strategy | Scoop.it

If you have a WordPress website, you may be concerned about the security of your website. In the following article, I will supply you with some tips you can use to ensure your website is secure.


Read more: http://cloudtweaks.com/2014/04/wordpress-hosting-security-tips/



Via John van den Brink
malek's insight:

How to thwart cyber offender: great tips

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10 Creative Brands using Twitter’s Photo Collage Feature

10 Creative Brands using Twitter’s Photo Collage Feature | digital marketing strategy | Scoop.it
They say a picture is worth a thousand words, which translates to roughly 4500 characters on Twitter. Fortunately for us, Twitter’s new photo uploading feature will let you upload up to four photos without so much as losing a character...
malek's insight:

Creativity is the name of the game with twitter photo collage. See what you can do with the new feature.

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | digital marketing strategy | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
malek's insight:

Brilliant Infographic, another confirmation of the motto "if you can't tweet it, don't blog it"

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Dave Pereira's curator insight, April 15, 7:47 PM

For my writer friends.  Use as a checklist or starting point.  Writing leads to success.

2DiFore Marketing Solutions's curator insight, Today, 4:50 AM

Tips for being a great #blogger revealed!

Nine0Media's curator insight, Today, 8:55 AM

#Wordpress #Nine0Media

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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | digital marketing strategy | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?


Via Martin (Marty) Smith
malek's insight:

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

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Suvi Salo's comment, April 14, 11:28 AM
Thank you for recommendation.
Gary Harwell's curator insight, April 14, 10:13 PM

seems reasonable

 

Rescooped by malek from Mastering Facebook, Google+, Twitter
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#Infographic How to Use Google+ for Business

#Infographic How to Use Google+ for Business | digital marketing strategy | Scoop.it
Need to gain more profits on your business? Let's try to use Google+ as your marketing tools. This infographic by MilestoneInternet will reveal the strategy.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Carlos Polaino Jiménez's curator insight, April 15, 3:42 AM

Es el futuro cercano del marketing por internet, cumplamos las reglas!

IRWilly's curator insight, April 15, 4:36 AM

Worth Trying

 

Nine0Media's curator insight, Today, 8:56 AM

#DIYSEO

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Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | digital marketing strategy | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.


Via Lauren Moss
malek's insight:

Great example of mobile-design awareness

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Sarah Taylor's curator insight, April 15, 1:41 AM

http://webandmobileappsdevelopment.blogspot.com/2014/04/mobile-website-development-is-there.html

Maryse Rebillot's curator insight, April 15, 3:06 AM

Are you mobile? See how desktop-centric evolve vs. mobile aware design. Very relevant for B2C marketing decision-makers.

Sybille Pierru's curator insight, April 15, 11:36 AM

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

Rescooped by malek from Mastering Facebook, Google+, Twitter
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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | digital marketing strategy | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Arnaud d'Haen's curator insight, April 13, 11:40 PM

makes #sense

M. Philip Oliver's curator insight, April 14, 8:18 AM

Thanks to Brian and Malek! "Optimize" your Instagram posts

Michelle Gilstrap's curator insight, April 14, 10:08 AM

Rules to help your business on Instagram

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According to Google, popularity & authority aren't one in the same

According to Google, popularity & authority aren't one in the same | digital marketing strategy | Scoop.it

...A user asked Cutts how algorithms parse the differences between popularity (high pageview totals) and actual subject matter authority. The question was framed in the context of social media: If social signals affect search algorithms, does Google trust the traffic coming from Facebook or Twitter as an indicator of expertise?


The video response was, while it’s a work in progress, search crawlers are getting better at assessing credibility. One of the ways they do this is the old reliable method – links. However, they don’t bestwo authority in a vacuum. Basically,  a website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.

A website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.


This is a call for subject-matter consistency. If a business reliably provides resources and valuable information about a certain topic, it will accumulate inbound links that contribute to page authority....


Via Jeff Domansky
malek's insight:

Why popularity is not coupled with authority... an inherent question

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Jeff Domansky's curator insight, April 12, 8:28 PM

What's the difference between popularity and authority? SEO.

PhotoFunMasti's comment, April 12, 11:49 PM
:) fine
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Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources

Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources | digital marketing strategy | Scoop.it

Excerpt from the article on Search Engine Land:

"Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists.

It’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android).


The option in the left-side navigation says “Timelines,” and then once you’ve selected that search filter, there’s a secondary option above the search results to switch between Timelines and Lists.


For users, the new filters offer a way to find curated content sources from other Twitter users..."


Read original article:

http://searchengineland.com/twitter-quietly-adds-search-timelines-lists-188943


Via Giuseppe Mauriello
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Martyn Cooper's curator insight, April 12, 12:15 AM

This should make Twitter more useful to me:

Imel Seda's curator insight, April 13, 5:39 AM

For users, the new filters offer a way to find curated content sources from other Twitter users..."

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Responsive vs. Adaptive Website Design: Similarities and Differences

Responsive vs. Adaptive Website Design: Similarities and Differences | digital marketing strategy | Scoop.it
The hot topic for web developers and website owners is the way that websites can now automatically respond and adapt to any device with any screen size. There is huge dilemma in proposing best web design method for Mobile responsive project to clients. There we are to help you. 
Lets discuss in detail about these two options for web design:
                   A) Responsive Web Design (RWD) 
                   B) Adaptive Web Design (AWD)

Via Martin (Marty) Smith
malek's insight:

t can be hard to explain RWD. Per usual, Marty  hit it on the head, along with the reasons

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massimo scalzo's curator insight, April 12, 12:12 AM

Please, let your audience see your presence on the Internet regardless of what device they use to access the Network !

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I Thought It Was The Worst-case Scenario. But Then I Saw The Presenter Flashing Visuals

I Thought It Was The Worst-case Scenario. But Then I Saw The Presenter Flashing Visuals | digital marketing strategy | Scoop.it
If you’ve ever been bored and lost focus during a visual-less presentation, you’re not alone. We are visually wired to understand information fast
malek's insight:

For all the importance we place on text, it's an indisputable fact that images are processed in the brain faster than words.

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John Gaines's curator insight, April 10, 12:10 PM

Visualization is the only way to reach your followers in this fast paced world. Infographics are the key.

malek's comment, April 11, 7:31 AM
@John Gaines you remain the expert when it comes to flashing diamonds
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | digital marketing strategy | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a  REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty


Via Martin (Marty) Smith
malek's insight:

Honestly, I'm speechless.

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Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | digital marketing strategy | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?


Via Guillaume Decugis
malek's insight:

Algorithm + human =Successful curation

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Marc Kneepkens's curator insight, April 8, 6:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 9:46 AM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 3:12 PM

Humans...who knew :). Marty

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Coming soon: a whole new you, in your Twitter profile

Coming soon: a whole new you, in your Twitter profile | digital marketing strategy | Scoop.it
Your Twitter profile shows the world who you are. Starting today, as we roll out a new and improved profile, it will be even easier to express yourself.
malek's insight:

What’s new about the new you? The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.

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