digital marketing...
Follow
Find
125.1K views | +123 today
Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
onto digital marketing strategy
Scoop.it!

Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | digital marketing strategy | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky, ABroaderView
malek's insight:

Time for change

more...
Jeff Domansky's curator insight, January 10, 2013 12:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

digital marketing strategy
Think & Visualize strategic marketing planning
Curated by malek
Your new post is loading...
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | digital marketing strategy | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

Via Stefano Principato
more...
No comment yet.
Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | digital marketing strategy | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato
malek's insight:

90% of people say that positive reviews influence their decision to buy 

more...
No comment yet.
Rescooped by malek from Digital Brand Marketing
Scoop.it!

64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | digital marketing strategy | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti, Os Ishmael
more...
No comment yet.
Rescooped by malek from Backlinks for your Blog
Scoop.it!

How To Do Keyword Research For Niche Sites- Step by Step

How To Do Keyword Research For Niche Sites- Step by Step | digital marketing strategy | Scoop.it
Are you starting a niche site? Then Keyword research is the most crucial step of your success. Read my step by step guide to find gold nugget keywords !

Via Neil Ferree
malek's insight:

You're in the right place if you're hunting for those keywords that may potentially be a good niche to built a resource for. It's time consuming and can be frustrating. A great guide for killer keywords research 

more...
Neil Ferree's curator insight, July 8, 9:30 AM

These are some useful keyword research tools and techniques you could / should follow to come up with a nice set of semantic rich long tail keyword phrases.


Step 2 is to make sure to optimize your articles and videos and social updates to get your web pages to rank high in the search results.

Rescooped by malek from SocialMoMojo Web
Scoop.it!

How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | digital marketing strategy | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly
malek's insight:

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

more...
Jessica Kelly's curator insight, July 7, 2:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer)

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) | digital marketing strategy | Scoop.it
Are you trying to create the perfect blog design? You know, one that encourages people to read your content and share it on the social web and, most impo

Via www.sercompetitivos.com, massimo facchinetti
malek's insight:

11 tips for near-absolute beginner, no special tech knowledge. 

more...
No comment yet.
Rescooped by malek from Social Media e Innovación Tecnológica
Scoop.it!

The 10 Key Points for a Convertible eCommerce Website - Marketing 360®

The 10 Key Points for a Convertible eCommerce Website - Marketing 360® | digital marketing strategy | Scoop.it

Awesome infographic showing you the 10 most important things every eCommerce store design needs to drive more sales.

 

Upon release of the infographic, JB Kellogg, Co-CEO at Marketing 360®, explained, “One of the challenges we face is moving people who are new to eCommerce from the personal vision they have of their website, to design elements that we know from experience, will convert sales.”

 

“The best eCommerce website designs are based on user-experience data. When it comes to online selling, simplicity and communicating value beat fancy, complicated design.”

Marketing 360® collects and reviews millions of data points on eCommerce websites. Based on their experience, they recommend these 10 elements to be a part of every eCommerce website:


Via Russ Merz, Ph.D., Gladys Pintado
more...
Russ Merz, Ph.D.'s curator insight, July 7, 8:07 AM

Excellent guidelines for #website design of #ecommerce businesses. Especially useful for small businesses to keep in mind (#SMB).

Scooped by malek
Scoop.it!

Expand Your Social Media Reach In 6 Ways

Expand Your Social Media Reach In 6 Ways | digital marketing strategy | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky it and it goes goes viral and those thousands turn into millions.
malek's insight:

Personal interaction with followers remain the best way to expand your social media reach

more...
No comment yet.
Scooped by malek
Scoop.it!

Do You See the Death of Text on Social Media? Question of the Week - Hootsuite Social Media Management

Do You See the Death of Text on Social Media? Question of the Week - Hootsuite Social Media Management | digital marketing strategy | Scoop.it
A couple years ago, marketers loved to explain that “content is king,” but these days it seems as though “a picture really is worth a thousand words.” You... Read More
malek's insight:

As audio visual communication becomes more, inexpensive and ubiquitous will we witness the death of text?

Text is a secondary form of language. The spoken word was first.

more...
No comment yet.
Rescooped by malek from Marketing Strategy
Scoop.it!

8 Free Tools Content Creators Can’t Live Without

8 Free Tools Content Creators Can’t Live Without | digital marketing strategy | Scoop.it
Every business has their select tools of the trade. There was a time when content creators – formerly known as writers – would use things like encyclopedias, pencils… and ridiculously huge type…

Via Raj Nadar
more...
No comment yet.
Rescooped by malek from Digital Brand Marketing
Scoop.it!

Convergence in The Future of Digital Marketing Agencies

The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their…

Via Pedro Da Silva, Os Ishmael
malek's insight:

Marketing agency services is going through evolution, advertising is taking a much steeper course of change.. . For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types.

more...
Bettina Gifford's curator insight, July 5, 3:54 PM

Diversity is the key..

massimo scalzo's curator insight, July 6, 5:16 AM

What will happen to Digital Marketing Agencies?

Rescooped by malek from Content Marketing & Content Strategy
Scoop.it!

How to Create a Great Banner #infographic

How to Create a Great Banner #infographic | digital marketing strategy | Scoop.it
Take a look at the infographic to know the 10 vital design tips for creating your own advertising banner.

Via Stefano Principato
malek's insight:

viewing distance is the most common mistake to avoid.

more...
No comment yet.
Rescooped by malek from MarketingHits
Scoop.it!

Digital to Grow to 75% of Marketing Budgets [Infographic]

Digital to Grow to 75% of Marketing Budgets [Infographic] | digital marketing strategy | Scoop.it
The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Adweek this week.
In the next 5 years, digital could account for 75% of marketing budgets, with mobile accounting for more than 50%.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by malek from AtDotCom Social media
Scoop.it!

The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | digital marketing strategy | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com, John van den Brink
more...
Peg Corwin's curator insight, July 4, 2:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, Today, 11:49 AM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

Scooped by malek
Scoop.it!

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen

The Dirty Little Secret Of Content Curation Roundup Posts - Heidi Cohen | digital marketing strategy | Scoop.it
Do you know how to create a content curation roundup post to yield maximum results? Here are 20 tips to develop & improve a content curation roundup.
malek's insight:

On the surface, a roundup post looks like the shortcut to content creation. Deep inside, it takes more time and work.

more...
No comment yet.
Rescooped by malek from Just Story It Biz Storytelling
Scoop.it!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
more...
Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by malek from Digital Presentations in Education
Scoop.it!

Prezi - How to rock a presentation when you can't see your audience

Prezi - How to rock a presentation when you can't see your audience | digital marketing strategy | Scoop.it
Giving a webinar or remote presentation? These tips will help you engage your audience even w...

Via Baiba Svenca
malek's insight:

Prezi presentations is still unique,: an animated visual feast unlike the usual boring set of bullet points. Entertaining and informative for webinars and online presentations.

more...
Agüero Luciana N's curator insight, Today, 8:12 AM

añada su visión ...

Rosemary Tyrrell's curator insight, Today, 11:51 AM

Some good tips for doing a webinar. 

Coolwired's curator insight, Today, 4:18 PM

This is a solution to a common presentation problem.

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | digital marketing strategy | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.

Via Jenni Hilton, massimo facchinetti
malek's insight:

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

more...
No comment yet.
Rescooped by malek from Lean Content
Scoop.it!

How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | digital marketing strategy | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, July 7, 2:08 AM

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

Scooped by malek
Scoop.it!

Five deadly social media mistakes That Will Make You Hate Yourself

Five deadly social media mistakes That Will Make You Hate Yourself | digital marketing strategy | Scoop.it

many folks keep making the same little social media mistakes. And while they may seem insignificant, they can stop a brand in its tracks - 

malek's insight:

We're all humans, we make mistakes. However, we have to try to make our best to be as flawless as possible. Especially when it comes to social media.

more...
No comment yet.
Rescooped by malek from The Marketing Technology Alert
Scoop.it!

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | digital marketing strategy | Scoop.it

Digest...


1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
malek's insight:

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

more...
iNeoMarketing's curator insight, July 6, 11:08 AM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

Joanne Basford's curator insight, July 7, 10:22 AM

Some Really interesting insights in this.

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

5 Push Ups To Keep Your Content Marketing Strategy Robust

5 Push Ups To Keep Your Content Marketing Strategy Robust | digital marketing strategy | Scoop.it
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of s…

Via massimo facchinetti
malek's insight:
To keep content fit
  • Position yourself as an expert
  • Create more pages for Google indexing
  • Provide more search terms for Google searching
  • Hook visitors and turn them into leads
  • Turn leads into customer
more...
massimo facchinetti's curator insight, July 6, 12:35 AM

Very useful, will start to do it from today on…

massimo scalzo's curator insight, July 7, 12:18 AM

Are there similarities between Content Strategies and Healthy Lifestyle?  Yeah, well, that's what it looks like to me. What about You!

Rescooped by malek from visualizing social media
Scoop.it!

Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | digital marketing strategy | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
more...
No comment yet.
Rescooped by malek from Google Plus and Social SEO
Scoop.it!

Big Names Top Content Comparing Video vs Audio vs Slides vs Lists vs Graphics

70+ Top Blogs Analyzed on how they use Audio, Video, Slides, Graphics and Lists to Present USP (unique selling proposition)


Via Neil Ferree
malek's insight:

@Neil Ferree did it again.  What ever resource you need, in a list format.

more...
Neil Ferree's curator insight, July 4, 10:28 AM

Which social platforms do you use?


I've filtered mine down to these top tier platforms.


Rescooped by malek from Mastering Facebook, Google+, Twitter
Scoop.it!

Social Media for Lead Generation

Social Media for Lead Generation | digital marketing strategy | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

Via Laurent J.V. Dubois, massimo facchinetti
more...
Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!