As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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Curated by malek
Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!
We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed.
Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right.
Trending Haiku Decks Include
Crowdfunding Tips From The Clash +46% Views
Gamify Content Marketing +36% Views
Invisible Giant: Why New SEO So Hard To See +8% Views
Warren Buffett's Tips for Startups remains Top Dog w/ 7,700 Views
See performance for all 36 Haiku Decks we've created on Google Doc here:
Walt Mossberg was right..
The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP
Haiko Deck is a different visual experience
Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. While there are certainly nuances to posting on each social network, these tips are the common thread across all your social media accounts....
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
This concept and the visual was taken from my new book which came out today called, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization.
One of the things I have been writing about and have tried to make clear over the past few months is that work as we know it is dead and that the only way forward is to challenge convention around how we work, how we lead, and how we build our companies. Employees which were once thought of expendable cogs are the most valuable asset that any organization has. However, the employee from a decade ago isn’t the same as the employee who we are starting to see today. To help show that I wanted to share an image from my upcoming book which depicts how employees are evolving. It’s an easy way to see the past vs the future.
The internet is becoming a more social place every day – and I’m not just referring to the Internet of Things. Social activity on the internet (“of people”) is growing rapidly.
If you use social media for business, LinkedIn is your best bet.
It establishes credibility with connections. It's It’s rich in content and information.
On the Flip side, It’s a very niche market, it takes a long time to set up and get connected. Brick-and-mortar businesses might find LinkedIn difficult to utilize
If you want to increase positive reception of your talks, comprehension, and retention, then put down that clicker and go to the board or flip chart.
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.
It's not as easy as making a Facebook event (maybe that's why no one came to your dog's fifth birthday?) Make sure your business conferences get the attention they deserve!
Hour by Hour and even minute by minute follow up and monitoring social events is a huge job. An illustrated guide for the details-focused
Here’s the brutal truth about link building: There are WAY too many people in internet marketing today that think “great content” is enough. They say, “if I publish great stuff, people will naturally link to me”.
A detailed guide to building backlinks. Reaching out for the right people is still the anchor
|Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)|
Twitter – what is it good for?
The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor.
It’s a site where people can pack a powerful punch into a puny 140 characters and flesh out tweets with images and video. But if you’re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
|Suggested by Robbie Richards|
I've fired off three tweets in the last 12 days. Three. And yet, I’m on Twitter constantly.
I have FIFTEEN active columns on TweetDeck. At any one time I have a DOZEN Twitter app push alerts on my locked phone. I probably spend more time crawling through Twitter day-to-day than I do watching TMNT trailers and I spend a LOT of time watching those.
So what the hell am I doing and how do I source stories without even tweeting all that much? Well, these 5 things...
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Ever thought of Wikipedia and MetaGlossary?
But here's the king of commerce: Amazon, they've an arsental of keywords. This means one thing for you: Lots of keywords ideas.
Get the inside scoop on 5 lesser-known social media site that could help you grow your small company.
The Lesser known social media sites are gaining momentum and provide a new social twist. In some cases, these sites could potentially be used by small businesses to engage with their customers in a new way and differentiate themselves in the increasingly crowded social media space.
What if each of your blog posts and articles were conduits of cash that never, ever turn off? What if they kept on delivering traffic, conversions, and revenue?
I’m going to tell you how to do that.
To create content with long-term ROI, you have to write evergreen content. This type of content lasts for a long time. Evergreen content is like an article you read today, and think “Wow. That’s great!” And when you read it in a year, you still think “Hey, that’s a really good article!” Evergreen content lasts, and it gives you a long-term return on your investment....