As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Gamification the hottest trend in the corporate world. According to a report released by Gartner, by 2015, more than 50% of organizations that manage innovation processes will gamify those processes. It is estimated that by 21 years of age, many males will have spent over 10,000 hours immersed in online gaming (McGonigal, 2010). Companies are chanting the gamification mantra because it: Increases learner engagement by making e-learning fun and interactive Facilitates better learning by fostering competitive spirit Creates a sense of accomplishment Improves knowledge absorption and retention Provides enhanced learning experience for people of all ages But, how can you create a good game-based online course? Well, you need to focus on the following aspects. Hope you find this post interesting. Do share your views.
t a conference recently, someone said, “We’ve taken the worst part of instructor-led training, put it online, and called it e-learning.” He's absolutely right. From what I’ve seen, most e-learning consists of PowerPoint slides converted to Storyline, with full narration of everything that is on the slide.
On a fine Sunday morning, my 7-year old niece and her little brother came up to me with a plan to go shopping – for chocolate cake. Feeling adventurous and with time on my hands, I decided to bake a cake and surprise them rather than getting something from our local deli. I baked my favorite – a crumbly Chocolate Cake with Espresso Glaze, adding dollops of my love. Finally, the moment of reckoning – I set out the cake and called my charges to view my labor of love. I was anticipating their joyful squeals, sticky kisses, and chants of ‘our awesome aunt.’ So you can imagine my consternation when I saw their faces crumble at the sight of my cake. Turns out they were expecting a sweet, moist Chocolate-Hazelnut Cake with lots of cream. I ultimately had to take them to the deli and dish out my cake, albeit forcefully, to the adults in the family.
As you probably know, Twitter is one of the best social networks to build your business online, especially if you're running an e-commerce store.
In fact, Twitter is the 2nd most used social network in the world, so it would be wise for you to consider at least using it to market your pr
“All writers must come to understand the relationship of story to life: Story is the metaphor for life,” says Bob McKee in Story: Substance, Structure, Style and the Principles of Screenwriting: “A storyteller is a life poet, and artist who transforms day-to-day living, inner life and outer life, dream and actuality into a poem whose rhyme scheme is events rather than words -- a two-hour metaphor that says: Life is like this! Therefore, a story must abstract from life to discover its essences, ..."
Want to grow your online audience, but not sure how? Use these 4 pillars to gain an advantage and get audience growth faster - starting today.
First you need to figure out how your blog will be different from all of the other blog’s covering the same topics. One popular option is to narrow your topical focus.
Social commerce represents one of the most executed marketing strategies for companies. However, some brands fail to meet their customers’ high expectations. The onslaught of banner ads and pop-ups has created... Read more »
In today’s eCommerce world, marketing campaigns must transition from simply grabbing customers’ attention to building a sense of community around the social commerce experience. - See more at: http://blog.paper.li/2015/11/20/user-generated-content-transforms-social-commerce/#sthash.Y9elI6Nk.dpuf