As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
digital marketing strategy
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Curated by malek
|Rescooped by malek from Business Strategy and Business Intelligence Trends|
A long-time communications expert shares the role strategic communications should have in your business.
listening allows a company to track and then respond to things that are being said about them on a variety of platforms.
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds.
But can a money giveaway actually bring in new customers?
Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you’ll survive to tell the tale. You’ve got your idea in place and you’ve even written out a business plan that you’ll never use, but now you’re faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?
Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.
My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.
An agile content marketing strategy can help your team decrease risk, save time, and increase value on each piece of content.
30% of the entire marketing budget is used to create content. (CMI)
The overwhelming majority of Super Bowl commercials spurred viewers to tweet or post, not to remember a product and its beneifts
Little excitement in this year's crop of Super Bowl ads. Heinz is my fav pick, I still remember the message
The book “No B.S.” outlines the best methods to use when employing direct-marketing tactics and common reasons why businesses fail to convert leads
focus on how businesses need to do more than just gain a following for their brands.
a good collection of digital market topics
It's time for Marketing execs to wake up and smell the broken-recruiting-system-trashing-my-brand coffee.
The worst brand you can have is the kind that screams “Listen to what I say about myself, and ignore my actions!” Nobody likes a hypocrite