As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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Curated by malek
Content curation refers to the act of identifying, collecting, organizing and sharing content that is relevant to a certain area of interest and a particular audience.
Posts linking to third-party websites ensure up to 33% more clicks than the ones linking to owned websites. In other words, curation leaves content creation behind when it comes to counting clicks.
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
How to use "Emotional Marketing Value Headline Analyzer"
What we use to help our clients kill it with content
Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective.
A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation.
Before creating your first handful of campaigns, it’s imperative that you take a moment to reflect on what strategy will work best for you and your product inventory.
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
Changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO
When done right, SEO gives small businesses a huge opportunity to cut through the noise of the Internet and get noticed.
Business intelligence and online competitor analysis is a major factor in determining your business direction..
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.
Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.
Now is the perfect time to set the table for success. Here are four steps to master your content workflow:
A guide and infographic mapping out six foolproof, can't-miss strategies that real-life people have used to create top content for specific keywords.
If you’re going to have a page 1 result, you need to know what you’re up against. Once we get a good view of the frontier, we’ll know where to stake our claim, so to speak.
A full and in-depth analysis of 9 Successful Start-ups and how they made it to the top. What is interesting about the techniques they used in their Digital Marketing Strategies is ...
For starters, while it is absolutely commendable that they have no commercial anchor text, they also have no content rich related anchor text.
Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers i…
The team at Canva really understand social media and this is more important than you might think. Whilst you can use sophisticated tools like Photoshop or Pix.lr, the Canva team understand the challenges you face in social media and have designed the tool around your needs.
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.
Part of having lots of followers is knowing how to keep them.
PowToon is a brand new presentation tool that allows you to create animated presentations and cartoon style videos just by dragging and dropping.
All the animation tools you’ll ever need to immediately begin creating your own professional-looking animated explainer videos and animated presentations
We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.
As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.
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ome days your productivity is lacking and you rather be at home in bed.Everyone has gone through stages of productivity, some days are good and others not so good.
This period of anti-productivity can be caused by a number of things which are easily overcome. The trick is to start and keep going.
This infographic has ten tips you can do daily to improve your output.
Great Share by Mark Traphagen (@MarkTraphagen) of a post by Sean Cowen (@praguebooks) that reminds us there is no silver bullet in digital marketing, life or diets. There is no magic pill to make us skinny, rich and have 10M followers.
At lest no such pill unless your name is Oprah and she worked hard to get to a point where she can do less and make more (so even Oprah didn't find a silver bullet).
Beware the promisers because they don't know. One hard thing you learn fast in this crazy business of Internet marketing is no one knows nothing. Or the minute you think you know something it changes anyway so once again no one knows nothing.
Those who promise imply they know. They know NOT because to promise it to lie and feeding our inherent desire for a silver bullet is criminal. I'm about to speak with 100+ ecommerce teams at the FedEx Ecom Summit in Atlanta and I will be careful to share experience and promise NOTHING.
Because anyone who promises you something is trying to sell you a lie and so should be avoided if not harassed.
Like the argument, but for me politicians come first.
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?