As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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Curated by malek
The overwhelming majority of Super Bowl commercials spurred viewers to tweet or post, not to remember a product and its beneifts
Little excitement in this year's crop of Super Bowl ads. Heinz is my fav pick, I still remember the message
The book “No B.S.” outlines the best methods to use when employing direct-marketing tactics and common reasons why businesses fail to convert leads
focus on how businesses need to do more than just gain a following for their brands.
It's time for Marketing execs to wake up and smell the broken-recruiting-system-trashing-my-brand coffee.
The worst brand you can have is the kind that screams “Listen to what I say about myself, and ignore my actions!” Nobody likes a hypocrite
You have to act like a real startup.
“We have to disrupt ourselves before the market does.” It’s not an uncommon mandate today. Established enterprises need to innovate to keep pace with the more nimble, smaller startups. Perhaps no approach has captured the imagination of big companies yearning to get more nimble than the lean startup method: quickly building and launching minimum viable products — MVPs — and then iterating and pivoting based on market feedback. Read more: click image or title.
Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:
Although the "Lean Startup" is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.
. At least 90% of my paid photography work, including Adidas and Amazon, has come from interactions on Twitter, and anybody with a high-quality portfolio can do the same by following my simple tips.
It’s important to sound like a real person on Twitter, let the good side of your personality shine through, don’t be a robot.
a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..
traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features.
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