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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | digital marketing strategy | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
malek's insight:

Content Idea Generator is your best writer block antidote

Enter a keyphrase and it’ll quickly cluster up the big stories in your space, enterprise tool like Radian6 or BrandWatch this is not, but it’s free and a great tool to create content inspiration. 

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Mobile Email Best Practices | infographic

Mobile Email Best Practices | infographic | digital marketing strategy | Scoop.it
If you’re a marketer, you’re probably well aware that a lot of emails are being opened on smartphones these days. What you might not realize is that 80% of emails that aren't mobile optimize dare simply deleted! Even worse, 30% will unsubscribe after only one message that doesn't read well.
malek's insight:

"Going mobile” is not simply a matter of adding a few new channels to your marketing mix. 

Act now to ensure you take a holistic approach to mobile is what will keep you a few clicks (or screen taps) ahead of the competition. With every new campaign you plan, consider how you’re acquiring and welcoming new customers while driving continued engagement and increased retention throughout the customer lifecycle.

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Designers use Comic Sans to fight cancer | Typography | Creative Bloq

Designers use Comic Sans to fight cancer | Typography | Creative Bloq | digital marketing strategy | Scoop.it
It's the font we all love to hate (heck, even the artist who inspired it does). And now a bunch of designers from 34 countries are harnessing that hatred to do some good, in the fight against cancer.
malek's insight:

It looks homely and handwritten, something perfect for things we deem to be fun and liberating. See how creative minds can make use of the Most Hated Font In The World. 

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The social media obsession, where did it begin? Infographic

The social media obsession, where did it begin? Infographic | digital marketing strategy | Scoop.it
With billions of people around the world using social media, its easy to forget where it all started. Here's our infographic to explain.
malek's insight:

"sip of media diet"  is less than 20 years, but even boomers find it hard to stop this addiction

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | digital marketing strategy | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
malek's insight:

An exploration journey to the new Facebook Page layout, a quick preview. Nothing can best the hovering around and discovering new findings.

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | digital marketing strategy | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.


Via Jeff Domansky
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Annemarie Nier's curator insight, July 21, 1:30 AM

Over 50 tools to manage and share content relevant for you and/or your audience. Maybe you'll find something useful!

Jodi Dichter Kaplan's curator insight, July 21, 8:02 AM

Using the best tools gets the job done well and done sooner.  We, #PeakReputation use the best tools combined with the best minds to offer up the best results in online reputation marketing. Contact us today for a free strategy session.

Merideth Harrington's curator insight, Today, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

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Facebook Dominates News Sharing

Facebook Dominates News Sharing | digital marketing strategy | Scoop.it
Our latest research shows Facebook is number one when is comes to sharing news content.

Via Neil Ferree
malek's insight:

Headlines and emotional twist on Facebook.

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Tommy Landry's comment, July 21, 8:15 AM
Great topic, but the whole blog appears to be down now. Will check back.
Neil Ferree's comment, July 21, 3:45 PM
I know its not much consolation @Tommy Landry that even a major site like Buzzsumo has a snag every now and again. Its back up in case you're wanting to check it out?
Tommy Landry's comment, Today, 10:09 AM
Many thanks for your response Neil. I managed to get to it earlier in the day on Monday. Keep the great stuff coming. Cheers!
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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | digital marketing strategy | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 18, 11:22 AM

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | digital marketing strategy | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, massimo facchinetti
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Michael Gleyzerov's curator insight, July 21, 12:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 12:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

ManufacturingStories's curator insight, Today, 2:05 PM

add your insight...


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How Facebook Calculates What Appears In Your News Feed

How Facebook Calculates What Appears In Your News Feed | digital marketing strategy | Scoop.it
With Facebook organic reach destined to reach zero percent sooner or later, what can savvy business owners do to amplify their Facebook results now?
malek's insight:

The 12 practical tips is how you can make use of the above analysis

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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic] | digital marketing strategy | Scoop.it
Learn about the reasons you should be incorporating visual content into your marketing campaigns in this infographic from Digital Marketing Philippines.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
malek's insight:

Visual content makes up 93% of all human communication. (

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7 Techniques for Turning Ordinary Subjects into Interesting Photos

7 Techniques for Turning Ordinary Subjects into Interesting Photos | digital marketing strategy | Scoop.it
There are times when it seems like the objects around you will not allow you to capture an interesting photo. In these situations, there are some creative approaches you can take to transform ordinary, or even boring, subjects into something that will make a quality photo. In this article we’ll look at seven different techniques [...]

Via Ana Cristina Pratas
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Willemijn Schmitz's curator insight, July 19, 4:36 AM

Mooie voorbeelden

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Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations | digital marketing strategy | Scoop.it
In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production bus...
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How to Create a 5,000-View SlideShare in 10 Minutes

How to Create a 5,000-View SlideShare in 10 Minutes | digital marketing strategy | Scoop.it
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.

Via Neil Ferree, Khaled El Ahmad
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Neil Ferree's curator insight, July 16, 9:48 AM

Creating a Deck in less than 10 minutes is rare for me.


The one technique I would add to Kevan's handy tip list would be to embed a YouTube video in the Deck where applicable like I did here.


#Slideshare #contentmarketing #JNFerree

M. Philip Oliver's curator insight, July 17, 5:38 PM
Thanks to Neil Ferree
massimo scalzo's curator insight, July 18, 1:56 AM

Very interesting techniques to create SlideShare views in the blink of an eye !

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LinkedIn explores location updates that connect you with people nearby

LinkedIn explores location updates that connect you with people nearby | digital marketing strategy | Scoop.it
LinkedIn is exploring location alerts reminiscent of Foursquare and Sonar, according to LinkedIn designers Mauroof Ahmed and Moses Ting. These experiments follow a series of moves from LinkedIn des...
malek's insight:

What's LinkedIn for?

Linking professionals Or linking fans?

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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | digital marketing strategy | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

Via brandinmind, massimo facchinetti
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How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits

How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits | digital marketing strategy | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com, John van den Brink
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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | digital marketing strategy | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


Via Terry Patterson, Fred Zimny
malek's insight:

An excellent example of the how to use design thinking in producing this highly informative empathy map.

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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

Juwaeriah Abdussamad's curator insight, Today, 10:22 AM

A great way to break into mental models!

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​RebelMouse 101: Top Ingredients to Creating Shareable Content

​RebelMouse 101: Top Ingredients to Creating Shareable Content | digital marketing strategy | Scoop.it
I recently sat down with Paul Berry, Founder and CEO of RebelMouse to get his take on a topic that is on the minds of every brand marketer: How do you make content more shareable and make sure your best content is being discovered by your audience? Drawing from his time as The Huffington Post CTO an...
malek's insight:

RebelMouse is now more attuned to viral content

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Rescooped by malek from Glossaries, dictionaries, resources
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(TOOL) 7 Free Online PDF Tools That Could Save You A Lot Of Work

(TOOL) 7 Free Online PDF Tools That Could Save You A Lot Of Work | digital marketing strategy | Scoop.it
Ever been frustrated by a PDF file? It's funny how the PDF file format is so prevalently used, yet for most of us, it causes a lot of undue stress. Reading a PDF is easy enough. Creating and editing a PDF file is a big harder since the process isn't as straightforward as it could…

Via Maria Margarida Correia, Estelblau
malek's insight:

Diff Now is a helpful web tool for a line by line comparison of two files.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | digital marketing strategy | Scoop.it
Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with …

Via Stefano Principato
malek's insight:

Urban dictionary has been an epiphany at times.

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Marc Kneepkens's curator insight, July 20, 7:35 AM

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

massimo scalzo's curator insight, July 21, 12:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 4:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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There's Next Big Thing After Social Media

There's Next Big Thing After Social Media | digital marketing strategy | Scoop.it
Although social media is the hot topic of the decade, it obviously can't be the end-all for humanity. We are much smarter creatures than that. Everyone knows that technology is a swift changing
malek's insight:

I want curation content not for info, but to challenge me and my view of the world. Put me on the road for a new way everyday.

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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | digital marketing strategy | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading


Via Martin (Marty) Smith
malek's insight:

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

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juandoming's curator insight, July 18, 9:54 AM

add your insight...

massimo scalzo's curator insight, July 20, 2:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

Rescooped by malek from Online Marketing Resources
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[TOOL] Google SERP Analysis: Decision-Making for Inbound Marketers

[TOOL] Google SERP Analysis: Decision-Making for Inbound Marketers | digital marketing strategy | Scoop.it
Looking for the perfect tool that makes Google SERP Analysis much easier? Look no further and check out this new tool we developed.

Via Pedro Da Silva
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juandoming's curator insight, July 18, 9:34 AM

add your insight...

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Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic) | digital marketing strategy | Scoop.it
If you are looking to build engagement with customers, email addresses are gold.
malek's insight:

So, collecting customer email addresses and crafting killer messages should be a top priority for your startup marketing campaigns.

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Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a sh…

Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, July 17, 1:56 AM

How to do quality content strategy work even when constraints are many 
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you 
• How storymaps can be used across different touchpoints and content areas to improve the user experience.