As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view. Via Karen Dietz
malek's insight:
The uncommon common sense 
SooJin-Stella Lee's comment,
April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
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In our social media-infused world, traditional marketing logic just doesn't work.
I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!
Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!
Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.
And I also like that he shares with us what we need to do to stay with the curve: Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together
What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!
Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills. Via Karen Dietz
malek's insight:
How to use "active listening" to make a conscious effort to hear and understand what customers are saying. 
Karen Dietz's curator insight,
April 11, 2:06 PM
Saying we need to listen for customer needs is one thing, but how do you actually do that? This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs. And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more! Want to see better results in your business? Focus on listening.... This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 
Brian Yanish - MarketingHits.com's curator insight,
April 12, 12:24 AM
Good skills for both work and home. "If speaking is silver, then listening is gold." - Proverb
Karen Dietz's comment,
April 18, 2:56 PM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)
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Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.
Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?
Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?
This article is a quick read and a good barometer to know if you need to up your biz relationship game.
And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."
Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Content Idea Generator is your best writer block antidote
Enter a keyphrase and it’ll quickly cluster up the big stories in your space, enterprise tool like Radian6 or BrandWatch this is not, but it’s free and a great tool to create content inspiration.