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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | digital marketing strategy | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
malek's insight:

Content Idea Generator is your best writer block antidote

Enter a keyphrase and it’ll quickly cluster up the big stories in your space, enterprise tool like Radian6 or BrandWatch this is not, but it’s free and a great tool to create content inspiration. 

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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | digital marketing strategy | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


Via Martin Gysler
malek's insight:

As the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.

HiddenValleyRV.net's curator insight, April 17, 11:31 PM

Love these ideas.

Debbie Hughes's comment, April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2:35 PM
Indeed Debbie ;-)
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5 Tips to Build and Grow Your LinkedIn Network

5 Tips to Build and Grow Your LinkedIn Network | digital marketing strategy | Scoop.it
LinkedIn networking:It’s important to focus on the right kinds of activities that will yield the best resultsk.
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7 Reasons Marketing & Customer Service Need to Work Together

7 Reasons Marketing & Customer Service Need to Work Together | digital marketing strategy | Scoop.it
The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. In fact, according to a recent study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform.

 

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4 Ways to Grow a Twitter Following That Matters

4 Ways to Grow a Twitter Following That Matters | digital marketing strategy | Scoop.it

"When marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following?"

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How To Get More Out of Triberr

How To Get More Out of Triberr | digital marketing strategy | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


Via Martin Gysler
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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | digital marketing strategy | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | digital marketing strategy | Scoop.it

"Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them."


Via Martin Gysler
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