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3 Social Media Tricks to Improving Your Online Reputation

3 Social Media Tricks to Improving Your Online Reputation | digital marketing strategy | Scoop.it
Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.

Understanding how social media factors into reputation management is key.

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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Gerrit Bes, Gregg Breward
Parker Donat's curator insight, April 9, 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by malek from Just Story It
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Just Story It - Scoops

Just Story It - Scoops | digital marketing strategy | Scoop.it

The best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.

 

HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com 


Via Karen Dietz
Karen Dietz's comment, May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment, May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
Karen Dietz's comment, May 17, 12:53 AM
Thank you Evalir for the shout out!
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | digital marketing strategy | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


Via Robin Good, janlgordon
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | digital marketing strategy | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | digital marketing strategy | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


Via Robin Good, janlgordon
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