Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.
Understanding how social media factors into reputation management is key.
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline.
In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea
Tip #1 - Make sure search boar is visible.
Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.
Tip #3 - Show most "relevant" results first (see tip #10).
Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.
Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).
Tip #6 - Include product reviews, in-stock status and purchasing buttons.
Tip #7: Mine internal search to guide merchandising.
Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.
Tip #9: Give customers the ability to save searches to MyProfile.
Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.
The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.
Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists.
Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer.
Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/
Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.
Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:
More stats confirm the trend
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.
captivating analogy with Maslow's hierachy
It’s been a big year for the world, and it’s been a big year for social media.
The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.
Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.
This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.
Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.
Support meaningful interactions: the number one reason why social media is thriving on a narrow scale.
Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.
Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.
If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:
1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.
2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:
Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.
Thanks for a great year and hope you will contribute to The Revolution in 2015.
Recently I presented at DA University 2014, a digital marketing conference organized by Digital Annexe, which looked at what the next...
7. Create a culture of experimentation
A new buzzword focused on Creating opportunities for your organization to act like a startup – it doesn’t matter how large or small your number of staff, or how long you’ve been in business. Challenge your employees to generate new ideas and solutions related to organizational challenges – for example, sales strategy and product development.
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?
Bundling of call, text and email can change the landscape
|Suggested by Jitendra Salunke|
2014 has been a hyper active in terms of social media marketing. Seems like 2015 will be even more exciting. 92% marketers agree that social media has generated more exposure for their businesses this year. It has also become a primary source of data to understand customer behavior. This...
Reddit wins with 174 m active users. Instagram will gain more ground with visual content
Sapevate che Tumblr e Pinterest sono stati i più rapida crescita siti di social media nel 2014? Pinterest è cresciuto del 110 per cento e Tumblr ha fatto ancora meglio, registrando una crescita del 120 per cento. Entrambe le piattaforme vantano utenti più giovani d'sociali, anche, con il 70 per cento del loro pubblico di età compresa tra i 16 ei 34 anni di età.
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.
Social media is always on the move. For example I think the edit ability on Instagram and the sharing of tweets in direct messages are both awesome!
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
Canva is simple (no customization fluff) but it's effective if you want your graphics quick and quality.