Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.
Understanding how social media factors into reputation management is key.
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In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's what they answered.
Email comes ahead of Social Media. Resources top challenges
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Against rhetoric. Probably more research and more readings will explain the findings
Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results....
What’s missing from this social media list?
There’s no mention social media marketing’s relationship to revenues (including lead generation) or profits, the elements businesses use to keep score of their success.
This, despite the fact that marketing’s goal is to communicate to and engage with its target audience; to convey the value of its products and services and drive profitable sales.
Tracking social media results to sales can be difficult since it may not be the last piece of marketing touched before the purchase as is the case with search or affiliate sales. In part, this is why so many executives attribute improved branding to social media. They need to show that it’s supporting their overall efforts in a measurable way in order to continue to provide budget and resources....
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Christmas is only days away -- we're watching you, big guy. Use these online tools to track Santa this year as he ventures from the North Pole to your neighborhood.
When you stop believing in Santa, you get........
You better keep on tracking the old man, with this great list of tools
DataViva, a project developed in part by Media Lab professor Csar Hidalgo, aims to make a wide swath of government economic data usable with a series of visualization apps.
In the four years since the U.S. government created data.gov, the first national repository for open data, more than 400,000 datasets are available online from 175 agencies. Governments all over the world have taken steps to make data more transparent and available. But in practice, much of that data--accessible as spreadsheets through sites like data.gov--is incomprehensible to the average person.
DataViva offers web apps that turn those spreadsheets into something more comprehensible for the average user. The site, which officially launched last week, has lofty goals: to visualize data encompassing the entire Brazilian economy over the last decade, with more than 100 million interactive visualizations that can be created at the touch of a button in a series of apps. The future of open government isn't just dumping raw datasets onto a server: It's also about making those datasets digestible for a less data-savvy public.
Putting the cart in front of the horse:: social media is struggling as a viable sales tool.
Social media is still a communication tool
Because most of our brain's activity is unconscious, neuromarketers believe that traditional surveys and focus groups are inaccurate.
LivePerson, a provider of digital engagement solutions, today announced the results of its second annual Connecting with Customers research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% indicate their perception of a brand improves when live chat is available.
Most significantly, the research shows the window to win or lose brand loyalty is a mere 76 seconds. Consumers expect access to real-time help within 76 seconds, and if they don't get it, they choose the slower, more frustrating option of email or abandon the site entirely, according to the research....