Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.
Understanding how social media factors into reputation management is key.
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
|Rescooped by malek from D&IM (Document & Information Manager) - Gouvernance numérique|
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?
Then I’ve got a challenge for you.
Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…
Essential Knowledge: Digital Marketing Trends In 2015
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet?
Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.
At the Nueva School in Hillsborough, Calif., design thinking is built into students' and teachers' everyday lives. The process, which is an approach to learning that includes considering real-world problems, research, analysis, building by hand, and lots of experimentation, is documented and shared among staff.
You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either.
This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to attract, engage, and convert your audience.
The more you can get your content to support other content assets, the greater your impact. Which is why using video as...
Do you use marketing automation? Many small businesses still have not tried marketing automation and do not know the benefits it provides. Other businesses have tried one or two marketing automation tools then decided it did not work for them.
One thing people do not realize is that every marketing automation solution is different. You may have to try several solutions before you find the one that is ideal for your business. Most solutions offer free trials for a limited time so you can see how they work for you.
Understand Your Audience Needs
Whether you’re marketing to consumers or business professionals, share the details that matter most to them.
From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.
Selling is hard. Luckily, some cool new sales automation tools are making life easier for today's road warriors, reps, and outcriers.
How much time do you waste going back and forth trying to set up meeting times? Assistant.to neatly solves this problem by allowing you to populate the bottom of your email post with free meeting slots you’ve selected from Google Calendar. When a prospect clicks on a time, a meeting is automatically scheduled and you both receive confirmations.
Learn 8 best practices for a stand-out Facebook cover photo, and get a free template to create your own.
Since your profile picture is on left, you want to add some balance to your Facebook cover photo design by having the focus of the image be on the right. Take a look at these cover photos -- which one looks more aesthetically pleasing?
A research-backed guide and infographic to how often you should post on social media's biggest sites like Facebook, Twitter, and more.
How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?
New infographic explains why CIOs are getting “SMACT” due to the adoption of Social, Mobile, Analytics and Big Data, Cloud Computing and the Internet of Things.
SMACT is the new buzzword in business
Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable.
Fairy to Bad-Ass: Or, How I Found Empowerment with 5 Changes
After an encounter this past New Year’s Day where I finally stood up for myself in a situation where I happily played the victim for far too long, I realized that not speaking my mind was just one of the many ways in which I actively disempowered myself.
Thank you @pdeppisch
This is a guest contribution from Kulwat Nagi. Today, Internet marketing is evolving at a greater pace than ever. Companies ...
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