Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.
Understanding how social media factors into reputation management is key.
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo than branding. Cart squarely in front of horse.
Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse.
Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa
Thoughtful, you can't help trying to answer "why" in a different way.
The greater sense of community and why it developed is worth reading the whole post.
At the start of #multideviceweek, we’re highlighting the kinds of devices your learners use to access your elearning, and you might be surprised by the results
Provoking: how to develop a consistent multi-device experience that can cope with all the different screen sizes and inputs that your employees can throw at it?
Use your already established LinkedIn page as a company blog.
LinkedIn: posting 20 times per month reaches a minimum of 60 percent of your audience, but even writing a few posts a month is beneficial.
Inspired by Rachel Sprung's recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
the more you focus on metrics that simply don’t matter, the less attention you’re paying to metrics that will yield actionable insights into your marketing efforts.
Yesterday, as I covered at Search Engine Land, Google said at SMX East on stage that the Google Panda 4.2 update that began rolling out around July 18th of this year is indeed still rolling out.Google
While the Panda 4.2 update seemed to have reversed itself in late August, it now does seem to be back on track.
This is a cool interview my good friend Cindy Battye just did with Periscope expert, Nathan Hague. He gets an average of 2,000+ people on his live streams!
Periscope now has close to 2 million active users who check the live-streaming app everyday
Emotional intelligence (EQ) is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results.
Are you looking for ways to improve your Twitter engagement? Want to know the best way to use your 140 characters to drive more retweets and favourites? The guys at Buffer have crunched some numbers to discover the types of tweets that generate the most engagement – and you won’t be surprised to learn that…
When it comes to content marketing, social media is indispensable – it not only helps marketers to better understand their target audience, but also provides a whole wealth of analytics tools to measure the response to content, suggesting possible improvements in making it resonate more with the audience.
Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right.
This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.
Facebook marketing isn't dying! In fact Facebook marketing is taking off with video marketing and is becoming highly competitive with YouTube! Just think
Facebook's response to pirated videos is to eventually take them down, but Google has a better solution: its "Content ID" system lets it analyse uploaded videos and ensure that revenues are fairly paid to the original rights holders.
|Rescooped by malek from D&IM (Document & Information Manager) - CDO (Chief Digital Officer) - Gouvernance numérique|
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It’s important to outline social media etiquette standards and make sure everyone who has access to the channels knows these social media rules by heart.
Think before you post, a common sense approach
You have a blog but don't have a thriving base of readers (yet). You need to grow your blog and this post will show you how. It's easier than you think.
Start off by getting your audience persona(s) put together before doing anything else.
The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of user…
Launching a social media campaign, whether organic (interacting with people online, creating and sharing interesting content) or through advertising, without a clear strategy is a common mistake that can lead to poor ROI.
If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.