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How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | digital marketing strategy |

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.


Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!


What are they doing right?

Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time


The way they are doing these steps creates engagement. And I loved the story and the video.


Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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