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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf ;

 

I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.

 

This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.

 

Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 

 

3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.

 

5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.

 

Enough! Go read this piece yourself and decide what you think about it. It's a quick read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
Meri Walker's comment, September 20, 2012 1:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 4:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 4:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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Grow Social Media Reach & become King of Google 1st Page | Infographics

Grow Social Media Reach & become King of Google 1st Page | Infographics | digital marketing strategy | Scoop.it
Infographic on Social media and Google relation in making Search Engine Rankings for Business websites against Google Panda & Penguin with Google Authorship
malek's insight:

Google Plus is the biggest winner here.

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7 Steps for an Optimised Content Marketing Strategy - Design for print, digital and events | Sputnik Design

7 Steps for an Optimised Content Marketing Strategy - Design for print, digital and events | Sputnik Design | digital marketing strategy | Scoop.it
Content marketing infographic – 7 Steps for an Optimised Content Marketing Strategy (RT @jasonsputnik: Infographic – 7 Steps for an Optimised Content Marketing Strategy http://t.co/azNyvtgris)...

Via massimo facchinetti
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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC] - AllTwitter

Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC] - AllTwitter | digital marketing strategy | Scoop.it
Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]
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Creating Content People Love: Content Marketing Ideas Perfect For Your Audience [INFOGRAPHIC] - Powered By Search

Creating Content People Love: Content Marketing Ideas Perfect For Your Audience [INFOGRAPHIC] - Powered By Search | digital marketing strategy | Scoop.it
Content marketing works when you tailor it to the right audience. Learn how to create content specific to your sector, and start create content people love.
malek's insight:

Just keep it authentic. And if you can't do that in house, hire someone who can. That's money well spent.

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5 Startups Empowering Content Curation: Flayvr, Storify, RebelMouse, Guide, #Waywire

5 Startups  Empowering Content Curation: Flayvr, Storify, RebelMouse, Guide, #Waywire | digital marketing strategy | Scoop.it

The volume of content produced and shared online continues to proliferate, and platforms with the ability to create a signal amidst the social noise have the potential to unlock tremendous value.


Via massimo facchinetti
malek's insight:

5 Startups are measured against 4 factors:

- Value

- Prominence

- Applicability

- Ingenuity

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» How To Really Use Twitter Hashtags

» How To Really Use Twitter Hashtags | digital marketing strategy | Scoop.it

Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it.


malek's insight:
Create Q&A Sessions

 

Hashtags are a great way for users to ask you questions and it is one of the easiest ways to build a buzz around your brand.




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Infographic: SEO in 2013, what to do and what to avoid

Infographic: SEO in 2013, what to do and what to avoid | digital marketing strategy | Scoop.it

New criteria or anticipate:

the social criteria  : Facebook shares, tweets or RT , mentions on Twitter, +1, Like, Twitter subscribers, comments, user engagementauthor rankhigh quality content
Via Frédéric DEBAILLEUL, William Deckers
malek's insight:

Content is still the king

Passion Entreprendre's curator insight, May 17, 8:18 AM

L'algorithme de Google évolue, évoluons avec lui...

France Lafleur's curator insight, May 20, 12:52 PM

Bonne chose à savoir.

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5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs | Business 2 Community

5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs | Business 2 Community | digital marketing strategy | Scoop.it

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier


Via massimo facchinetti
malek's insight:


Real Oohs and Aahs: Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined

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Free Visual QR Code Generator | Custom QR Code Design | Visualead

Free Visual QR Code Generator | Custom QR Code Design | Visualead | digital marketing strategy | Scoop.it
Generate Visual QR Codes in less than a minute & Double Your Scans. Create Attractive & Intuitive QR Codes. Make Your Visual QR Code Today!

Via Ana Cristina Pratas, Jesús Hernández
malek's comment, May 22, 7:42 AM
another great visual QR generator
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How To Become A Social Media Marketer

How To Become A Social Media Marketer | digital marketing strategy | Scoop.it
Who wants to be a social media marketer?
Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women?
malek's insight:

Not a typical 4 hours week-work

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Content Maketing : The game

Content Maketing : The game | digital marketing strategy | Scoop.it

Source : Socialears


Via Frédéric DEBAILLEUL, William Deckers
Martin (Marty) Smith's curator insight, May 21, 9:12 AM

Social Media Marketing by be the ULTIMATE game :).

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Putting Together The Perfect Digital Resume

Putting Together The Perfect Digital Resume | digital marketing strategy | Scoop.it
The modern resume has become a digital resume. You no longer need to print out a stack of your resumes and hand them out in person.
malek's insight:

Welcome to the digital resume era

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If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing

If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing | digital marketing strategy | Scoop.it
You've heard about gamification, but does it apply to real life? Absolutely. Here's some inspiration from a college professor who used it for his class.
malek's insight:

.

Identify the behavior(s) you want to modify. Know your audience.Set realistic goals.Recognize and reward. 
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10 Rules to a Great Startup Idea | Visual.ly

10 Rules to a Great Startup Idea | Visual.ly | digital marketing strategy | Scoop.it
There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less bi

Via Gregg Breward
malek's insight:

A simple illustrated guide of which  idea to turn into a business

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Introducing a New Way to Navigate Your LinkedIn Experience [VIDEO]

Introducing a New Way to Navigate Your LinkedIn Experience [VIDEO] | digital marketing strategy | Scoop.it
You may have noticed that we’ve been on a mission to simplify LinkedIn. We hope you’re enjoying a simpler and easier, yet elegant and engaging experience across your mobile and desktop experiences.

Via Anita Windisman, ABroaderView
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3 Manly Pinterest Alternatives for Your Beard and Bacon Needs

3 Manly Pinterest Alternatives for Your Beard and Bacon Needs | digital marketing strategy | Scoop.it
Are the images in your Pinterest feed not quite manly enough for you? If you think the virtual pinboard site is a little too feminine, you’re not alone. In a recent Pew study of...
malek's insight:

Dartitup

Gentlemint

Dudepins

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Mind Your Business: Why Blogging Matters

Mind Your Business: Why Blogging Matters | digital marketing strategy | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss, massimo facchinetti, Jesús Hernández
malek's insight:

There is a lot of myths out there about business blogging,  a fundamental lack of understanding about the subject. Not because it's difficult to explain but because small businesses are bombarded with conflicting information from different parts of the industry and are unable to decipher what is right, what is wrong and what is just plain ol' stupid

Martin (Marty) Smith's curator insight, May 24, 9:38 AM

Study after study comes back with BLOGS being the engagement secret. Not hard to see why. Blogs are relevant (happening now), interactive and, if done right, quick easy reads. 

Michelle Gilstrap's curator insight, May 24, 1:21 PM

If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose.

Bart van Maanen's curator insight, May 24, 3:04 PM

Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/

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Aggregate, Curate and Cross-Publish To All Social Media Channels with Streamified

JudyGressel's curator insight, May 24, 11:51 AM

Great tool for students promoting their videos, blogs and other content.
Social media for social good! 

Doug Breitbart's curator insight, May 24, 1:12 PM

The Uber curation tool of life. Everything you could want and more. . . .

Antonella Ciancio's comment, May 24, 8:34 PM
I will give it a try!
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14 Twitter Tips and Tricks for Power Users

14 Twitter Tips and Tricks for Power Users | digital marketing strategy | Scoop.it
Check out these tips and tricks to help you get the most out of your Twitter experience.

Via Bonnie Burns
malek's insight:

useful insights

Mike Assouline's comment, May 23, 3:52 AM
execelent www.wedesign-x.fr "creation site paris " "webmaster paris"
malek's comment, May 23, 10:21 AM
TY Jesús Hernández
CATHLEEN SLONE's curator insight, May 23, 2:09 PM

Great tips for enhancing your engagement on Twitter!

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6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics | digital marketing strategy | Scoop.it

Excerpted from article on KISSmetrics:
"Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.

1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.

2. Images:
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.

3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.

4. Video:
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.

5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.

6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."

Each element is analyzed with more information and examples. Read full original article here:
http://blog.kissmetrics.com/optimize-homepage-sign-ups/

 


Via Giuseppe Mauriello
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Infographic: 8 steps to ‘Tool-Agnostic’ social media strategy

Infographic: 8 steps to ‘Tool-Agnostic’ social media strategy | digital marketing strategy | Scoop.it

An easy-to-follow guide to develop your brand’s social strategy.

malek's insight:

Down-to-earth approach

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Forget to Take Medicine? These Pills Know

Forget to Take Medicine? These Pills Know | digital marketing strategy | Scoop.it

Startup companies are coming up with new technologies aimed at getting people to take medicine only as directed.

 

Taking medication haphazardly—skipping doses, lapsing between refills or taking pills beyond their expiration date—has been linked to health complications and hundreds of millions of wasted dollars for insurers and hospitals.

 "After six months' time, only half of people taking prescription medicines are taking them as directed," said Troyen Brennan, chief medical officer of drug retailer CVS Caremark Corp. 

Health insurers and pharmacy-benefits managers like CVS have long relied on robo-calls, mailers and face-to-face meetings with pharmacists to keep patients on their dosing schedule.

 

Now they are evaluating a range of more cost-effective technologies, from pills and bottles with digital sensors, to data analytics software and social games that offer patients rewards.

 

Insurers and pharmacies are motivated in part by Medicare, which offers financial rewards for proving their members have improved their overall adherence to medication schedules.

 

They also stand to benefit if their members are healthier. The New England Healthcare Institute estimates that some $290 billion in costs is wasted each year on unnecessary hospital and doctor visits by people who failed to comply with their medication schedule.

 

CVS is pilot-testing technology from Virginia-based RxAnte Inc., which sells an analytics platform that looks at millions of patients' claims data and clinical data to identify people at highest risk of failing to comply with doctors' orders.

 

These patients include people with a spotty track record of adherence, those who take several different medicines or those facing unwanted side effects, Chief Executive Josh Benner said.

 

"It's all a targeting game," Mr. Benner said. "We predict individual behaviors, and suggest interventions."

 


Via nrip
malek's comment, May 22, 7:39 AM
Health insurers and pharmacy-benefits managers like CVS are here for the long haul
Deborah Verran's comment, May 22, 8:52 PM
Interesting technology. Will be interested in follow up data
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INFOGRAPHIC: Before Posting Facebook Photos, Ask Yourselves, ‘Should I Upload It?’ - AllFacebook

INFOGRAPHIC: Before Posting Facebook Photos, Ask Yourselves, ‘Should I Upload It?’ - AllFacebook | digital marketing strategy | Scoop.it

It seems that for every one of the roughly 300 million photos uploaded to Facebook each day, users can find corresponding words of advice on how to manage their photos on the social network.


Via massimo facchinetti
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How to Use Related Hashtags to Build a Google Plus Following

How to Use Related Hashtags to Build a Google Plus Following | digital marketing strategy | Scoop.it
Google Plus Related Hashtags are a great way to find people and brands that are interested in a specific subject matter. Building a following is easy.

Via Jaana Nyström
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SEO Link Building ALERT! Paid-Organic Content Distribution Is The Future

SEO Link Building ALERT! Paid-Organic Content Distribution Is The Future | digital marketing strategy | Scoop.it

In case you haven't noticed the SEO buzz kill, it's practically Armageddon out there, at least for some last gen marketers.


Via massimo facchinetti
malek's insight:

You may be resistant to paying Facebook, Twitter, LinkedIn, Reddit and other channels today to distribute your content. You won’t feel that way very soon because paid-organic social content distribution is most marketers new job description.


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