digital marketing strategy
78
Think & Visualize strategic marketing planning
Curated by malek
Follow
Rescooped by malek from Social-Business-Marketing onto digital marketing strategy
Scoop.it!

SOSTAC® Marketing Plans #Infographic

SOSTAC® Marketing Plans #Infographic | digital marketing strategy | Scoop.it

Applying SOSTAC® Planning to Digital Marketing

 

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans.

 

SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.

 

This Infographic, developed by Dave Chaffey, Paul [PR] Smith and First 10, summarises the key issues to consider at each stage when developing digital marketing plans.

By Dave Chaffey http://bit.ly/LBVse2 ;

Source http://bit.ly/NMaVsL  ;


Via maxOz
John van den Brink's comment, July 20, 2012 3:28 PM
Thank you Michele for your great posts....
maxOz's comment, July 20, 2012 10:34 PM
John Always my pleasure. Thank You! How have you been? Enjoy the Weekend, xxx
malek is also curating
Soup for thought
Discover Topics malek is following
Content Curation World Digital Delights Designing design thinking driven operations Web 2.0 for juandoming Social Media Content Curation Online Video Publishing
and 64 others
Your new post is loading...
Scooped by malek
Scoop.it!

6 Ways to Leverage Your Facebook Cover Photo

6 Ways to Leverage Your Facebook Cover Photo | digital marketing strategy | Scoop.it

If you haven’t heard, a few months back Facebook relaxed their cover photo rules and now the only rule that business Pages need to pay attention to is that there can’t be more than 20 percent text in the cover photo.

malek's insight:

The great news is that businesses can have calls to action in their cover photos, driving traffic to their apps, website, in-store locations and encouraging engagement.

#2 Ask your fans to "Like" you...........simple and effective.

No comment yet.
Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

Free Online Infographic Design Tools: Create Infographics Easily & Quickly | Webgranth

Free Online Infographic Design Tools: Create Infographics Easily & Quickly | Webgranth | digital marketing strategy | Scoop.it

Free Online Infographic Design Tools: View the list of infographic design creator tool. Create your own infographic online easily & quickly with these valuable...


Via massimo facchinetti
malek's insight:

Most of these tools are absolutely free to use but a few offers a paid version too.

No comment yet.
Rescooped by malek from JHdez - Tech
Scoop.it!

Should You Outsource SEO on Fiverr? (5 Strategies that Work)

Should You Outsource SEO on Fiverr? (5 Strategies that Work) | digital marketing strategy | Scoop.it
Today I want to talk to you guys about outsourcing SEO on a little site called Fiverr.  Seo is so important these days if you want daily free traffic to your website.  To be honest, SEO can be a real pain in the butt.  It's awesome if you know how...

Via Web Marketing Jim, ThePinkSalmon, Jesús Hernández
malek's insight:

Going on the "Cheap"

No comment yet.
Rescooped by malek from SEO Tips, Advice, Help
Scoop.it!

How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | digital marketing strategy | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
malek's insight:

The cheet sheet is a must have.

Bonnie Burns's curator insight, May 16, 12:36 PM

Google Plus has some of the most robust posting & sharing capabilities of any social network. From rich snippets to photo editing to individual circles, there are so many features that can make your post stand out from the pack. Here are some highlights from a cheat sheet that I built (Download and print here) to get the most out of Google Plus posts.

Neil Ferree's curator insight, May 16, 1:42 PM

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly

Lee Ehlers's curator insight, May 17, 11:33 AM

I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated!

Rescooped by malek from JHdez - Tech
Scoop.it!

7 Tips To Get More Followers On Twitter [INFOGRAPHIC] - AllTwitter

7 Tips To Get More Followers On Twitter [INFOGRAPHIC] - AllTwitter | digital marketing strategy | Scoop.it

How do you get more followers on Twitter?

It’s the age-old question, and while the number of followers that a profile has on Twitter is not always a true indication of status (and certainly quality), brands hoping to use the micro-blogging social network to raise awareness, drive traffic and generate sales will always be looking to proactively grow their audience.

This is particularly true for small businesses. What can and should they be doing to attract relevant followers on Twitter?

Check the infographic below for 7 tips, which includes engaging customers, using images, hashtags and videos, staying on-point and utilising contests.


Via Mau, massimo facchinetti, Jesús Hernández
No comment yet.
Scooped by malek
Scoop.it!

Report: Online Video Ads To Eclipse $4 Billion In 2013

Report: Online Video Ads To Eclipse $4 Billion In 2013 | digital marketing strategy | Scoop.it
Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace.
malek's insight:

The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:

No comment yet.
Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

Google+ Photos gets automatic photo combiner and Gif maker Auto Awesome

Google+ Photos gets automatic photo combiner and Gif maker Auto Awesome | digital marketing strategy | Scoop.it
Google announced today at I/O that it is adding a new feature called Auto Awesome that combines photos together automatically to create new ones. It will link multiple images together to create a motion gif, for instance.

Via Jesús Hernández, massimo facchinetti
malek's insight:

Google+ photo editor is rapidly evolving.

No comment yet.
Rescooped by malek from JHdez - Tech
Scoop.it!

Visually Enhance Your LinkedIn Profile

You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your

Via Gladys Pintado, Jesús Hernández
malek's insight:

I'll give it a try for sure

No comment yet.
Scooped by malek
Scoop.it!

8 Ways to Expand Your Pinterest Presence

8 Ways to Expand Your Pinterest Presence | digital marketing strategy | Scoop.it
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.
malek's insight:

 marketers who invest in experimentation and mastery now will be poised for success as others struggle to play catch-up.

No comment yet.
Rescooped by malek from Business and Marketing
Scoop.it!

The Ultimate List of Content Curation Tools and Platforms

The Ultimate List of Content Curation Tools and Platforms | digital marketing strategy | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.


Via Gregg Breward
malek's insight:

very handy tool

No comment yet.
Rescooped by malek from Marketing Strategy and Business
Scoop.it!

The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | digital marketing strategy | Scoop.it

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

 

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."

 

The article is very long, but it is analyzed with a lot of information.

Read full article here:

http://blog.kissmetrics.com/2013-youtube-marketing-guide/

 

 


Via Giuseppe Mauriello
malek's insight:

The Ultimate guide to "Youtube Marketing".

Ken Morrison's curator insight, May 14, 2:07 PM

I like KISSMetrics because they do a great job of breaking down large long-term objectives into short action-steps that you should do daily. In this post, they tackle YouTube Marketing.

Daniels's curator insight, May 14, 5:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

Elsie Whitelock's curator insight, May 15, 10:24 AM

Ready to create your first video? Good help here for setting it up..

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

Promoting Content with Google+

Promoting Content with Google+ | digital marketing strategy | Scoop.it
Google+ has broadcasting components for bloggers that can make the promotion of content easier and can create more interactive reader experience.

Via Mike Allton, massimo facchinetti
malek's insight:

Is Google+ the new frontier? Or, the train has left the station?

Mike Allton's curator insight, May 14, 9:45 AM

Are you taking full advantage of Google+?

 

Guest blogger and Hangout expert Sarah Hill walks us through the main reasons and features that make Google+ an ideal platform for promoting your new blog posts.

 

- Back End SEO
- Google Authorship
- Google+ Circles
- Google+ Communities
- Google+ Hangouts and YouTube

 

Are you a digital broadcaster? Are you taking advantage of these remarkable tools?

Nedko Aldev's curator insight, May 15, 1:56 AM

add your insight...

 
Rescooped by malek from Designing design thinking driven operations
Scoop.it!

The Technology Behind Mobile Research: Browsers vs. Apps

The Technology Behind Mobile Research: Browsers vs. Apps | digital marketing strategy | Scoop.it

There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.

 

At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.

 

I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.

 

“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”


Via Russ Merz, Ph.D., Fred Zimny
malek's insight:

When it comes to mobile search, I share the same view: I am with the fence-sitters

Russ Merz, Ph.D.'s comment, May 13, 9:08 PM
It might if there are different users with different motives, etc.
Becky Roehrs's comment, May 13, 11:05 PM
Point taken-it may matter. Sometimes, there is not a "best" way-there are many ways.
Russ Merz, Ph.D.'s comment, May 14, 8:01 AM
I think it depends on why a marketer is using a mobile optimized website versus an app to deliver customer experiences. Some experiences may be better delivered via an app such as Starbucks customer loyalty program which works very smoothly via a smartphone. I doubt a mobile optimized website would work as well.
Rescooped by malek from JHdez - Tech
Scoop.it!

The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | digital marketing strategy | Scoop.it
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g

Via Martin (Marty) Smith, Jesús Hernández
Jesús Hernández's comment, May 17, 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, Today, 1:50 AM

Awesome piece on Social Media

Rescooped by malek from Online Video Publishing
Scoop.it!

The Video Swiss Army Knife for Your iPhone 5: XiStera

Robin Good's curator insight, May 17, 11:48 AM



XiStera is a new Kickstarter crowdfunded project for a physical adapter for iPhone 5 units capable of working as 

  • pocketable lens adapter,
  • stand,
  • tripod mount,
  • headphone wrap,
  • stylus,
  • bottle opener &
  • key chain with optional LED lighting.


From the Kickstarter page: "Xistera is a stainless steel component over molded with TPV Santoprene, a very rigid and shiny rubber that is recyclable and very friendly where it comes in contact with your iPhone.  The Stainless steel support for the stylus and bottle opener never touches your phone casing."


Lots of interesting options available to back up the project.


iPhone 4 users: nothing is lost. A note on the bottom of the page hints at a possible version if the project gets good funding.


More info: http://www.kickstarter.com/projects/swipecases/xistera-8-functions-for-iphone-5-in-the-palm-of-yo



malek's comment, May 17, 4:19 PM
another wow kickstarter project
Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

Kicking Off Your Content Strategy workshop

You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary.


Via Stefano Principato, massimo facchinetti
malek's insight:

As easy as ABC for content curation

Stefano Principato's curator insight, May 17, 5:50 AM

Discover how to prevent seagulling and miscommunication of vision and goals. Understand how a message architecture can drive editorial style, content planning and content types. This workshop will teach you how. 

Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Demo the New Google Maps and Explore the World Like Never Before

Demo the New Google Maps and Explore the World Like Never Before | digital marketing strategy | Scoop.it
While you wait for your invite to the Google Maps you can preview the new features on this handy More Than a Map demo site. Google has updated Maps inside and out, from new colors to integrated Street View.

Via ABroaderView
malek's insight:

I like what I see for now.

No comment yet.
Scooped by malek
Scoop.it!

[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before

[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before | digital marketing strategy | Scoop.it

The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.


malek's insight:

In today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.

No comment yet.
Rescooped by malek from Just Story It
Scoop.it!

Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | digital marketing strategy | Scoop.it
malek's insight:

Getting visual...sounds interesting.

cyneth's curator insight, May 16, 4:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rodgers's curator insight, May 16, 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

Rescooped by malek from JHdez - Tech
Scoop.it!

How to Get Ranked on Page 1 of Google and Stay There 20 Months Later

How to Get Ranked on Page 1 of Google and Stay There 20 Months Later | digital marketing strategy | Scoop.it
Neil Ferree's curator insight, May 12, 12:13 PM

The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's



Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go!


https://www.google.com/search?q=Get+Ranked+on+Page+1+Google


For your marketing message to get found + read + shared you must have a  Content Marketing strategy in motion and your Social SEO skills probably need fine tuning.


https://www.google.com/search?q=How+to+Build+Content+Marketing+System


Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world.


https://www.google.com/search?q=Social+Link+Wheel


The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does.


https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1


Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings.

Rescooped by malek from Public Relations & Social Media Insight
Scoop.it!

Is Your Small Business Findable On Every Device? | Heidi Cohen

Is Your Small Business Findable On Every Device? | Heidi Cohen | digital marketing strategy | Scoop.it

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...


Via Jeff Domansky
Jeff Domansky's curator insight, May 15, 3:19 PM

Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.

Phil Lauterjung's curator insight, May 16, 11:16 AM

Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

5 Common Blunders In An Infographic Design | Best Design Tutorials

5 Common Blunders In An Infographic Design | Best Design Tutorials | digital marketing strategy | Scoop.it
malek's insight:

 the most common mistakes committed in designing infographics

No comment yet.
Rescooped by malek from Content Curation World
Scoop.it!

Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good
malek's insight:

Breath taking video curation

Jenn Alevy's curator insight, May 15, 10:41 PM

Great way to tell a visual story without words. I think this would be great for ELL kids. 

Cynthia Garrety's curator insight, May 16, 5:12 PM

This would be a great project to do at some point. 

LLatipi's curator insight, May 17, 8:02 AM

Video curation at work. Awesome!

Scooped by malek
Scoop.it!

6 Marketing Automation Lessons I Learned the Hard Way

6 Marketing Automation Lessons I Learned the Hard Way | digital marketing strategy | Scoop.it
Not too long ago, my colleague Katie Burke wrote a great article, "The Right Way to Think About Your Marketing Software RFP," and it got me thinking about my own experiences as a buyer of marketing technology.
malek's insight:

Marketing automation is usaully the selected choice, but is it worthy on the long run?

Luis Cano's curator insight, May 14, 3:21 PM

Great automation lessons...

Rescooped by malek from Tocquigny's Digital Marketing Daily
Scoop.it!

The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | digital marketing strategy | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.

Via Tocquigny
malek's insight:

back to basics

Tocquigny's curator insight, May 9, 11:08 AM


When I first heard the term “digital marketing” a few years ago, like many people, I thought it meant any type of marketing that is digital or online. After I leaned what it really meant, I started to learn how powerful it can be. Just like some people write a blog post, send a tweet with the link, and then call themselves social media marketers, many people think they are digital marketers without fully understanding what it means.


The best way I can explain it is to say that digital marketing is a whole digital ecosystem where – in the best case scenario – all the parts and pieces work together like a well-oiled machine. If a marketer only focuses on creating infographics or posting on Facebook, that is not taking advantage of what digital marketing offers when it’s done well. It’s about understanding the detailed mechanics of how people relate to the Internet, and learning how to use that to get the results you want. It’s about being creative and combining several strategies that are specifically designed to work together to achieve the same goal.


What I’m describing might sound like a strong branding strategy, and you’re right, there are many similarities between a strong online branding strategy and a strong digital marketing initiative. Coca-Cola and McDonald’s are both companies that I have seen do some effective and very creative digital marketing and branding over the past year.


To understand this more, you can click over to What Is Digital Marketing Anyway? by James Ball and check out this infographic of the same name by pixaal.com. I know when you first look at this, you may think you don’t have time to cover all these different areas. I know for us here at Bit Rebels, it always comes down to a time issue. Automate and optimize your systems as much as you can, stay personal and engage in social media since that’s where it counts, and never stop moving forward. Even if it takes you longer that you expected, if you stay dedicated and committed to what you’re doing, you will eventually be able to master every one of these areas and experience your own digital marketing success.

FPOV's curator insight, May 14, 10:01 AM

An infographic that concisely supports the concept of capturing constituents  in a digital net with web properties at the hub ....

Charles Mungai's curator insight, May 17, 11:30 AM

Lovely stuff!!!