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Content marketing infographic – 7 Steps for an Optimised Content Marketing Strategy (RT @jasonsputnik: Infographic – 7 Steps for an Optimised Content Marketing Strategy http://t.co/azNyvtgris)...
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Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC]
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Content marketing works when you tailor it to the right audience. Learn how to create content specific to your sector, and start create content people love.
The volume of content produced and shared online continues to proliferate, and platforms with the ability to create a signal amidst the social noise have the potential to unlock tremendous value.
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Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it.
New criteria or anticipate: the social criteria : Facebook shares, tweets or RT , mentions on Twitter, +1, Like, Twitter subscribers, comments, user engagementauthor rankhigh quality content
Via Frédéric DEBAILLEUL, William Deckers
As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier
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from JHdez - Tech
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Generate Visual QR Codes in less than a minute & Double Your Scans. Create Attractive & Intuitive QR Codes. Make Your Visual QR Code Today!
Via Ana Cristina Pratas, Jesús Hernández
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Who wants to be a social media marketer?
Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women?
Content Maketing : The game
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The modern resume has become a digital resume. You no longer need to print out a stack of your resumes and hand them out in person.
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You've heard about gamification, but does it apply to real life? Absolutely. Here's some inspiration from a college professor who used it for his class.
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Via Martin (Marty) Smith, massimo facchinetti
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You may have noticed that we’ve been on a mission to simplify LinkedIn. We hope you’re enjoying a simpler and easier, yet elegant and engaging experience across your mobile and desktop experiences.
Via Anita Windisman, ABroaderView
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Are the images in your Pinterest feed not quite manly enough for you? If you think the virtual pinboard site is a little too feminine, you’re not alone. In a recent Pew study of...
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from JHdez - Tech
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss, massimo facchinetti, Jesús Hernández
Check out these tips and tricks to help you get the most out of your Twitter experience.
Via Bonnie Burns
Excerpted from article on KISSmetrics:
"Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.
1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.
2. Images:
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.
3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.
4. Video:
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.
5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.
6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."
Each element is analyzed with more information and examples. Read full original article here:
http://blog.kissmetrics.com/optimize-homepage-sign-ups/
Via Giuseppe Mauriello
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An easy-to-follow guide to develop your brand’s social strategy.
Startup companies are coming up with new technologies aimed at getting people to take medicine only as directed. Taking medication haphazardly—skipping doses, lapsing between refills or taking pills beyond their expiration date—has been linked to health complications and hundreds of millions of wasted dollars for insurers and hospitals. "After six months' time, only half of people taking prescription medicines are taking them as directed," said Troyen Brennan, chief medical officer of drug retailer CVS Caremark Corp. Health insurers and pharmacy-benefits managers like CVS have long relied on robo-calls, mailers and face-to-face meetings with pharmacists to keep patients on their dosing schedule. Now they are evaluating a range of more cost-effective technologies, from pills and bottles with digital sensors, to data analytics software and social games that offer patients rewards. Insurers and pharmacies are motivated in part by Medicare, which offers financial rewards for proving their members have improved their overall adherence to medication schedules. They also stand to benefit if their members are healthier. The New England Healthcare Institute estimates that some $290 billion in costs is wasted each year on unnecessary hospital and doctor visits by people who failed to comply with their medication schedule. CVS is pilot-testing technology from Virginia-based RxAnte Inc., which sells an analytics platform that looks at millions of patients' claims data and clinical data to identify people at highest risk of failing to comply with doctors' orders. These patients include people with a spotty track record of adherence, those who take several different medicines or those facing unwanted side effects, Chief Executive Josh Benner said. "It's all a targeting game," Mr. Benner said. "We predict individual behaviors, and suggest interventions."
Via nrip
It seems that for every one of the roughly 300 million photos uploaded to Facebook each day, users can find corresponding words of advice on how to manage their photos on the social network.
Via massimo facchinetti
Google Plus Related Hashtags are a great way to find people and brands that are interested in a specific subject matter. Building a following is easy.
Via Jaana Nyström
In case you haven't noticed the SEO buzz kill, it's practically Armageddon out there, at least for some last gen marketers.
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they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.
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